Social Media Marketing Tutorial – Storytelling in marketing
(lively music) – You've probably heard
the popular sayings seeing is believing, and a picture's worth 1,000 words. It's true. When you see something, you're
more likely to believe it. That's why it's time to tell your stories with good visual content. Hi, I'm Deirdre Breakenridge, a marketing expert and author of six books on PR and branding, and here's some tips to help. First, you want to swap out
the uninteresting stock photos and take some real pictures. This is your chance to be
original to increase your level of sharing and engagement. Second, you can combine data and images to create infographics.
You'd be surprised who's
interested in them. When you have stats
from original research, together with compelling photos, you can even get the media's attention. Third, change up your
content by using video. You can use your smartphone
to capture video on the go. Video is engaging and transparent but most of all, shows the
human side of what you do. Fourth, know your audience and what they like to share
through different channels. If your community is
looking for live streaming on Twitter and you're
sharing news releases, well, that's a problem. You have to give your
audience what they want. Fifth, encourage co-creation
with your community members. Always involve your audience to ramp up participation and
make them a part of your brand.
Lastly, use some humor. Of course, you have to
make sure it's appropriate. We can all appreciate something clever that makes us laugh. The bottom line is that storytelling through visuals captures attention, so make sure your stories
have a visual component. (lively music).