Social Media Marketing For Fashion Brands | Social Media Strategies For Clothing & Fashion Brands
clothes and social media are a match made in heaven social media helps you showcase your designs to millions of people out there and that's the reason even you have joined the social media band but you're still confused on one end there are other businesses who are growing on social media and on the other hand you are posting regularly but you're not seeing the expected results well posting is just one of the small part of the person there is a lot more that you have to do when it comes to social media marketing and strategizing is your first step hi my name is jayadatani and let's discuss some interesting social media marketing strategies for your clothing and fashion gap which by the way even trainers and social media experts at IID also recommend foreign [Music] and to a certain extent same is the case with social so you have to keep up with now this is non-negotiable so let's keep it out of the way for now let's discuss the first track that is social media shops you want social media to promote your products and you want people to buy these products but in this entire process of taking people from your post to your website you lose a lot of potential customers so why not sell your products directly on social media Facebook and Instagram shops are store friends where people can browse and buy your products from all you have to do is set up the store and you're good too now this is one of the best ways to get direct sales from social media so if you want a detailed video on how to open such stores let us know in the comments below the next strategy might require you to spend a little extra money but start boosting your content you will Sprint hours or even days creating reels or YouTube videos but when you don't see them performing well it seems your efforts are wasted well there is a way to get better results from the same online all you have to do is press the Boost button then set up a goal that you want to achieve after that a lot some budget and you're good too your same content will be shown to more number of people the platform will do all the hard work and you will start seeing the results now let's talk about the strategy that I often recommend irrespective of the industry but before that if you are enjoying this video then do hit the like button so YouTube can recommend this video to other fashion brand owners let's talk about influencer Market gone are the days when you needed a celebrity or a sports person to promote your brothers now all you have to do is find a person who is popular among your target audience and get them to talk about your products as a fashion brand you can collaborate with various micro influencers and feature them on your page showcasing your clothes just the way Banana Republic has or you can invite them to a Strokes encourage them to try out new outfits and post pictures and reads on their Instagram you can even get more creative like organizing for online fashion show or inviting an influencer for some games or session and then going live from your social media but whatever you do trying out influencer marketing should surely be a part of your social media marketing stuff moving on towards the next strategy where you barely have to create any new one that is user generator you know when you buy something cool you tweet about it or put it up on your stories and people ask you where did you get it from these are examples of user generator so you need to encourage your customers to post pictures and tag you in their advice so when their followers see their pictures you get more exposure but also think of creative ways in which you can use user generator for example this Swedish brand called monkey have a dedicated page on their website where they feature people who have tagged them in their post but they don't stop there on this speed if you like any of the looks you just have to click on it and you can buy that product directly from the field they are using user generated content to actually sell their products Isn't that cool by the way for more such cool strategies and campaigns around digital marketing follow our ID right now because we regularly post such content moving on to the last strategy recommendation that is retargeting ADS we check out 25 different websites and apps in a day and popular social media platforms like Instagram Facebook and Snapchat have become a part of our daily life and same is the case with your potential customers as well so why not show ads to your potential customers on the platforms they're actually spending their time and using remarketing is the best way to Target people who have already visited your website or have added your products in their cart or have visited your social media profiles in fact you can even opt for other forms of social media ads now these were the strategies that we recommend for social media marketing but as I said in the beginning social media and fashion trends keep on changing so you have to be consistent [Music] new do hit the like button and subscribe I ID for more such amazing content [Music]