How to utilize the DRIP design?
Planning your interactions technique with the DRIP Model
What is DRIP?
When setting broad interaction objectives, the DRIP design is utilized to support marketing interaction preparation and is beneficial. It can be used when introducing a brand-new item or rearranging an existing organization, for instance.
DRIP means Differentiate, Reinforce, Inform and Persuade and can be an option to the AIDA design. It was developed by Chris Fill and will recognize to readers of his timeless Marketing Communications text.