How to Promote YouTube Videos (Even With 0 Subscribers) – Module 2 – Lesson 3 – YouTube Unlocked
– [Instructor] Hey
everyone, it's Neil Patel and today's the last
lesson in YouTube Unlocked where I teach you how to go from zero to 100,000 subscribers. I know you're probably looking
forward to this lesson, which is on promoting your videos. We got a lot of requests for this one. We want to save the best for last. If you miss any of the previous lessons, you can find them at
neilpatel.com/training and clicking on YouTube Unlocked. So let's go over how you can make your video search friendly.
First off, there's a lot of keywords that people type in on YouTube and you want to create videos that people are searching for and re engineer those videos so that way you can get more traffic over time. So how do you make your
video search friendly? Well, you can make use of
Google's search engines to find keywords that people are typing in such as using Google
Suggests or YouTube Suggest or you can also use Ubersuggest which is a free tool that helps you find related
keywords or content ideas. Take those keywords and
put them within your title within your description, within your tags. Mention those keywords within your video. Like if I'm creating a
video on YouTube marketing by me saying YouTube marketing, it tells you to to rank
this keyword higher for YouTube marketing.
Then I want you to make your thumbnails easily
recognizable by your brand. Maybe have your image
or your company logo, have texts as large easy to read, have the right colors, brand identity. And from a technical side, I want you to make sure you have keywords in your file name before uploading the video
and you want to enter keywords within the video title as well. I also mentioned putting keywords within the tags and descriptions. You can use as many
relevant tags as possible. There's a character limit of 500 and you can also use the
Ubersuggest Chrome extension. This will tell you all the
tags and how popular they are and also help you optimize
your description as well. Then there's categorizing it. You want to pick a category
that's not just popular but the one that's relevant to your video.
If you're picking a
category just for popularity but it's not relevant to your video, you're not going to do extremely well. So make sure you pick the right category because it's going to ruin your channel if you just pick one that
are popular for no reason. Then of course, there's the SRT file. This is those video transcriptions where someone doesn't have
their audio turned on, they can read all the details and you can get this by just going to Rev or any one of those websites and uploading that SRT file, because it tells YouTube
what your video's about.
Even though their own
AI can figure it out, it's still good to get it manually done, so that way you can get
the most amount of traffic. Then their search friendly cards and these cards can drag viewers to another channel or other videos. You can use donate cards or fan funding or link to other websites
or polls or video playlist. I use it to drive people to other videos and this helps keep people on YouTube which then increases my rankings because that's one of
their algorithm factors is does your video cause other people to stick around on YouTube longer? So here's the example for me.
Sometimes I'll tell people
to subscribe to my channel or other ways to just engage with them by asking them questions or comments you can do a lot of fun stuff with cards. You can have fun with it. Another thing I like doing is
you can have explainer video. I use one of this on my channel where it explains my mission,
who I am, what I'm about because it helps build trust and also get more subscribers too. Some tips and tricks for you. Record videos that are
15 minutes or shorter. Try to have videos that are
longer than five minutes, because if it's too short,
they won't rank as well. You want to upload consistently
and scheduled videos that get people excited and even YouTube because they want people
to keep coming back. I would recommend that you upload in the highest quality like HD, people want to watch in
lower quality, that's fine. And make sure you stick within your niche. You don't see me creating
videos on animals or medicine.
I know marketing and that's all I know. And there was also a lot of
alternate video platforms that you can post your videos on too. It's not just YouTube. Take the same video and
upload it to Facebook, then upload that video to Instagram, and upload it to Snapchat
and Twitter and Vine and LinkedIn and the list
doesn't go stop there. I even take my videos and podcasts and I upload them to my blog. And I link them sometimes
my YouTube video links from my blog, cause that helps create more YouTube video views as well. And heck, another thing I do is I embed them within my website. When I embed them within my
website, it creates more views which then increases my
rankings and all that shows are really great signals
to YouTube as well.
So now let's go over the
content promotion workflow. When you promote your video content, this is what most people don't understand. YouTube SEO is the opposite
of traditional SEO. Whatever's popular in the first 24 hours tends to rank really fast and will constantly rank well on YouTube. It's not slow and steady
wins the race with YouTube. It's the first 24 hours. So you want to push hard
like I'll do email blast, push notification blast, share on Twitter, like tweet out the link. That's how I get my videos ring better because I promote really
hard in the first 24 hours and actually I push really
hard in the first hour. I also have a promotions
checklist for you. You can find this at
neilpatel.com/training, click on YouTube Unlocked
go to week two, video three and that's where you'll
find this checklist underneath that video. So now let's talk about
working with influencers because influencers are like a moat. When influencers say
wonderful things about you, it can build your brand build your channel, your subscribers.
I want you to research relevant keywords and find the top websites, the bloggers, people to social accounts
that talk about stuff and hit them up, try to work with them. Sometimes if you had to
pay them, that's okay, feature them, maybe interview
them on your videos, that doesn't cost you any money. And when you interview them they may even promote that
video to their audience which will get you more
qualified subscribers, more qualified buyers and
a bigger audience as well. And I'm telling you out of everything, if you don't want to pay people, the easiest thing to do is
interview other influencers, they love that. And I want you to review
social media trends out there.
There's a lot of trends out there. You know what trends are
other influencers using that you can piggyback off of. Are there influencers that
are well known for products that are similar to ones in your space? Can you use them to not only
just help boost your channel but also help you get more sales. And to give your videos a maximum reach, I want to talk about two things.
First, I want you to post
your videos within your blog, your email lists, your
push notification list. I know I mentioned this, but
I can't emphasize that enough. That'll help you get way
more views in the first hour which will then boost your
rankings in the long run. The second thing is, I want
you to use YouTube speakers to get people to keep viewing them such as playlists, annotations and cards and outreach to other people and just let them know about your video.
Like leave comments on
other related videos from other profiles, not promoting your via directly but just responding with good
old help through the comments because that'll cause you
to get more subscribers. And then I want you to track and adjust your ranking performance. By doing this, you'll be able
to optimize in the long run. Review your watch time, right? Look at that report and that'll tell you what videos are causing people to stick around longer which ones aren't, where's the drop off per video, so that way you can see
the spikes and the drops and what you're saying that's causing this so you can tweak your
scripts in the future.
And by doing this these metrics will allow you to keep people longer on your channel, even if they watch someone
else's video after that's okay, it'll cause your videos to rank higher just because you're keeping
people on YouTube longer. And the summary on how to
get most out of this course, because I know we've went over a lot. Few things I want you
to do before we end off. I want you to rewatch the
videos any time you're confused. Look, they're available for pretty much life and for free, follow the assets, worksheets all the trainings that I provided because these sheets make things easier and you can find them all
at neilpatel.com/training and go to YouTube Unlocked.
And then I want you to apply
these things little by little. You won't be able to
do everything in a day, everything in a week, but whenever you get a chance try doing one or two things a week and you'll be better off. So you've invested in yourself, I'm proud of you and you should be on your way to 100,000
subscribers on YouTube. You've completed the whole course. Thank you very much. If you enjoy the video, like it, share it, subscribe to the channel, tell your friends about it. Need extra help, check on my ad agency, Neil Patel digital, thank you for your time..
FREE traffic, Autoresponder, Page Builder, Popup Creator, Link Tracker, and to Make Money Now!
