short and engaging videos work really well across most social media channels we often see success with these as well see what resonates with your audience and continue to make videos in the same Realm hi today I'll be sharing some tips on how to create a successful social media marketing strategy my name is Alejandra I'm game site social media marketing manager these are just a few of the things that I've picked up along the way throughout my career in social media tip number one research every platform is different what works for LinkedIn may not work for Instagram it's important to do some research and curate your posting to each Channel know your audience and what types of posts resonate with them look at what's trending and how you can apply those tactics to each of your own channels tip number two video and imagery across all platforms video Reigns Supreme short and engaging videos work really well across most social media channels our CEO is really into making longer parody videos we often see success with these as well see what resonates with your audience and continue to make videos in the same realm if you don't have the bandwidth for video ensure your posts have engaging and on-brand imagery for example if you're hosting a webinar make sure the imagery for your event includes the topic date time and and the speakers that will be attending your event you can also take existing content like a Blog and create imagery based on some of the key messages that your audience can swipe through tip number three teamwork organic social media is a great way to spread the word about your organization encourage your teammates across all departments to assist with your social media efforts they can share your company's content to their own social accounts contribute a blog or even share event photos with you by doing this your team can help broaden your company's audience and contribute to the overall success of your social media strategy overall my most important tip is to have fun social media is meant to be engaging and memorable these are just some of the tips that have helped us grow our social following here at gainsight I hope it helps you build a successful social media strategy as well thanks for watching thank you