Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

August 3, 2021 T.B. Smith Advertising & Marketing, Art19, audio

As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company.

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