Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography
Photographs have the power to communicate layers of meaning instantaneously, and they play an important role in documenting the world around us by helping us to make sense of it all.
Pictures capture pleasure, sorrow, anger and fear —and make a record of our most fun, absurd, and memorable moments.
With its first global ad campaign in a decade, 150-year-old German camera brand Leica pays homage to the power of images to “document the beauty and poetry of the world;” capture pivotal moments of history, and lay bare the fragility of our human condition.
