ab inbevs contract for change and spinneys the bread exam win cannes pr grand prix - AB inBev’s ‘Contract for Change’ and Spinneys’ ‘The Bread Exam’ Win Cannes PR Grand Prix late night drive chill music 

AB inBev’s ‘Contract for Change’ and Spinneys’ ‘The Bread Exam’ Win Cannes PR Grand Prix

Cannes’ PR Lions category yielded two very different winners on Tuesday—both of which are aiming for serious change. Recommended articles

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consumers demand and these brands deliver on sustainability - Consumers Demand and These Brands Deliver on Sustainability late night drive chill music 

Consumers Demand and These Brands Deliver on Sustainability

Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and products in an effort to improve their environmental actions. Recommended articles

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plant based brand smart dog promises to fix bad tattoos with pop up stunt - Plant-Based Brand Smart Dog Promises to Fix Bad Tattoos With Pop-Up Stunt late night drive chill music 

Plant-Based Brand Smart Dog Promises to Fix Bad Tattoos With Pop-Up Stunt

Fun fact: Americans eat an estimated 20 billion hot dogs every year, and some people are such super fans that they have images of the summer barbecue staple tattooed onto their bodies. Recommended articles

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made music studios wants to help brands avoid hitting sour notes on sonic branding - Made Music Studios Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding late night drive chill music 

Made Music Studios Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, “Every Covid-19 Commercial is Exactly the Same.” It’s a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical “sad piano” soundtracks.  Recommended articles

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virgin atlantic aims to promote experiences with lucky generals creative appointment - Virgin Atlantic Aims to Promote Experiences With Lucky Generals Creative Appointment late night drive chill music 

Virgin Atlantic Aims to Promote Experiences With Lucky Generals Creative Appointment

Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Recommended articles

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givingtuesday and pulsar on how to measure cultural change - GivingTuesday and Pulsar on How to Measure Cultural Change late night drive chill music 

GivingTuesday and Pulsar on How to Measure Cultural Change

Even cultural moments can come down to a science. Recommended articles

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this black and white banking ad is a call to arms for small british businesses - This Black and White Banking Ad Is a Call to Arms for Small British Businesses late night drive chill music 

This Black and White Banking Ad Is a Call to Arms for Small British Businesses

In a bid to inspire entrepreneurship, British fin tech bank Mettle released its first brand campaign to encourage small businesses and sole traders to take up its services. Recommended articles

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gummy vitamin maker nourished appoints first agency deft targets us and uk - Gummy Vitamin Maker Nourished Appoints First Agency Deft, Targets US and UK late night drive chill music 

Gummy Vitamin Maker Nourished Appoints First Agency Deft, Targets US and UK

Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency. Recommended articles

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workplace from facebook refreshes its brand identity - Workplace From Facebook Refreshes Its Brand Identity late night drive chill music 

Workplace From Facebook Refreshes Its Brand Identity

Enterprise platform Workplace From Facebook unveiled a refreshed brand identity Friday, adopting iris as its new primary color. Recommended articles

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how sales associates use their digital independence to drive sales - How Sales Associates Use Their Digital Independence to Drive Sales late night drive chill music 

How Sales Associates Use Their Digital Independence to Drive Sales

When the pandemic forced brick-and-mortar stores to close last year, it accelerated retailers’ push to equip associates with clienteling platforms—digital marketing tools that enable them to proactively connect with established customers, curate personalized virtual storefronts and guide online customers through purchasing decisions.  Recommended articles

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