Programmatic Advertising Concepts Video Series Part 1
so we are beginning with programmatic marketing Principles and we will initially review programmatic advertising and marketing as an expensive term and programmatic marketing is a fancy term in electronic advertising and marketing which needs to be comprehended properly in technical terms therefore I am starting a series of programmatic advertising Ideas and processes which we will specify incidentally of Ideas components and the procedure of troublesome advertising and marketing carefully so what is programmatic advice robot advertising and marketing is a concept which focuses on Dynamic ideologition of premium non-premium and basic entrances across any Publishers web sites and mobile applications so in layman terms so it rotates around the add promotion allowance to various advertisers and of various ad places which have actually got worth like the very first web page is normally having a high value since typically the users who visit any web site or mobile application go to the first web page first and at the site visitors count is optimum on the very first page so the marketing worth or the first page of any uh marketer'' s website home page and the mobile application homepage will certainly we have better worth than the within Pages which has obtained much less visitors to make sure that'' s why the initial 4 or 5 pages are having a lot more relevance than the next four or 5 pages of any kind of site so it is that'' s why the vibrant address areas work with assured non-guaranteed means it entails acquiring of advertisement inventories by advertisers and advertising agency via demand side platform that is dsps where they have a swimming pool of advertisers and advertisement companies and they Place their proposals for multiple ad areas of different several you recognize publishers internet site and apps and the marketing of advertisement stocks by publisher website and of numerous ad locations is done by cell cycle supply side platform to ensure that is an author side platform so buying and offering of advertisement ports by programmatic advertising the trading of advertisement servers is based on artificial intelligence algorithm positioned on ad extreme platforms like Google advertisement supervisor and Google ad manager 360.
So Google administ is mainly for author by screen and video 360 platforms Alpha marketers and advertisement agencies placing the quote so exactly how the advertisements are made by a programmatic the easy procedure of dealing with via programmatic advertisements entails the user develops the political website in the web browser sends a demand to the site web server requesting for HTML web page material the web server Returns the HTML and starts making the web page content of the site the ad tags are saved in the header of the site and the advertisement demand is before the advertisement web server and HTML page request system it is a simultaneous process so the page filling the HTML page loading of the website through the web server web site web server and the advertisement filling on the internet site using the ad web server occurs simultaneously so that there is no additional tons beginning the web site or mobile app problem due to the fact that the tags are likewise asynchronous the GPT tax largely to ensure that these are the Google author tags so these Stacks are asynchronous and they are rendered concurrently when the page lots so add demand is then sent to the general public side server to fill up the ad slots so if there is ADD require the ads will certainly be resolved so add supply normally starts after the ad demands are fulfilled by include demand from advertisers and the ads are shown so different settings of programmatic advertising and marketing resemble real-time bidding that is main where different address has to contend for advertisement locations on real-time basis we will review actual time bidding process in detail in the 2nd collection of this programmatic advertising and marketing so you will be familiar with exactly how this real-time bidding Functions in a programmatic ad ecological community and exclusive Market alternative is where you place uh open choice for limited players unlike real-time bidding where they you welcome uh you know if you wish to invite four or 5 companies for a a like real-time bidding in an alternative which is not open up for each Advertiser so you choose four or five big advertisers and you send out the welcome to for bidding process for a real-time uh bidding process in a private Market option so if they join that alternative and whoever bids the greatest reaches run their project so this is generally done for the premium advertisement inventories where the need is very high however you need to be selective in selecting the advertiser whose ad you intend to serve with the highest return possible you wish to obtain through the ad served so like the user like programmatic campaigns where offers can be finalized it'' s similar to establishing a direct ad campaign on my web site or mobile app uh for with your Google advertisement manager and The Impacts can be supplied as feasible nonetheless there is no guarantee of delivery since there are the the you recognize concern of these advertisements are established at a lower level so these ads the perceptions are not guaranteed so that is uh generally an at the very least top priority uh you understand project so when there are no ads offered of typical Impacts or like uh ensure bargains or obstruction Impacts after that these deals can be run so these are run immediately since as soon as the customer and the vendor have actually settled the offer uh these Impacts will be run as and when the advertisement stock added locations are totally free for running the campaign and programmatic surefire offers are the comparable to obstruction programs where the impressions are settled in the deal which are assured and the perceptions are run to make sure that is more like an obstruction campaign so these impressions are guaranteed and they are worked on an assured basis and if they are not guaranteed which is there is a problem after that there might be problems with the payment additionally generally it doesn'' t happen so these ads are served or guaranteed inflation basis so here is the initial component which I have gone over with you in brief so in the second part we will certainly review real-time bidding which creates the core of bothersome advertising so we will talk about that in information and for any other sort of information or any kind of various other you know programmatic marketing series which I am going to review you can go to to clickconnects.in for additional programmatic advertising and marketing series and you will have you will obtain added web links and this resources additionally for without learning troublesome advertising and marketing I will also start a practical trial of the uh cell website platforms like Google advertisement supervisor and take uh supply side system and the one side system db360.
for your you understand for your information objective so if you are desiring sign up with the publisher side supply side system or divisor system and this will such as guide you in a in a really you recognize similar standard way so we will keep uploading all these sort of details on this channel so you can register for the network for further added details relating to programmatic marketing so see you in the following video till then please maintain watch and if you have any kind of questions to ask regarding programmatic marketing you can ask in the comments thanks yeah.
