Facebook Advertising 2: Boosting Posts
one of the quickest ways you can place an advertisement is by clicking the boost button on any status updates on your Facebook page for example here on this e-commerce page for vintage knitting patterns I can just click boost post and it gives me a few options for advertising now these are quite limited you can select people you've chosen to targeting here but the problem is that the targeting options are very very limited and you'll see just how limited they are when we look at the full advertising platform so instead one of the things i would recommend is that you either decide to just push it to people who've already liked your page or people who've liked your page plus their friends and you can make that go a really long way so far as little as four pounds spend I can reach a few hundred people now given this page that we're looking at is very very small it's just started that would be a big boost in terms of this page now the reason I don't want you to get into the habit of advertising this way is that with a little bit more time and a little bit more care over your targeting you can get a lot more for your four pounds and certainly a lot more for your twenty fifty hundred kind spans so while this is okay for a very quick boost to make sure that people are at least seeing your content I would steer away from it as much as possible
