Pinterest makes dish pins shoppable in handle Albertsons

Grocery chain aims to drive dish hunters from Idea Pins to checkout. As part of a multi-year contract in between the 2 business, dish pins will be made shoppable by incorporating conserved pins into Albertsons’ app. Consumers will then be able to include components for a dish to their Albertsons app cart in one click. In June 2021, DoorDash and Albertsons launched In The Bag, a Tetris-like video game where users might get up to $40-off their Albertsons order….

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Wall Street Bullish On ViacomCBS’s Streaming Ambitions; New CEO Gives IAB Tech Lab A Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming revenue as a long-term priority. Or, rather, as a source of heavy immediate investment. ViacomCBS has done well enough out of the gate with its Paramount+ streaming service to inspire Wells Fargo to “move from… Continue reading »
The post Wall Street Bullish On ViacomCBS’s Streaming Ambitions; New CEO Gives IAB Tech Lab A Push appeared first on AdExchanger. …

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Why the Hershey's Media Pitch Points to the Future of Agency Sourcing

Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing

Even the very best media pitches can leave concerns in the ether. Will there be a space in between what’s assured and what will be provided? Will the firm group dealing with business compare to the image that the slick brand-new service device has provided? If brand names desire, choosing the ideal media company is crucial ……

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Developing a strong digital brand identity based on research

Developing a strong digital brand identity based on research

How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..
The post Developing a strong digital brand identity based on research appeared first on Smart Insights. …

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View the most recent commercials from Kohler, Stitch Fix, Prada and more

Kohler desires you to “Be vibrant, be initial, be you”– and “make an enduring expression.”…

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Newsflare's video provides Ole Interactive 5x Revenue Growth

Newsflare’s video provides Ole Interactive 5x Revenue Growth

23rd September 2021 London and New York: Newsflare, the world-leading premium user-generated video( UGV) market, today revealed that it is operating in collaboration with OleInteractive to develop a video-first method targeted at separating the material it handles and establishes for a few of the biggest media brand names in Latin America. In simply 6 months this method has actually provided a substantial 5x profits development. Ole Interactive belongs to Ole Communications, co-founder of media groups … Source: RealWire :…

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Efficiency CTV Provides A One-Stop Shop For DTC Brands

“On TELEVISION & & Video” is a column checking out chances and difficulties in innovative TELEVISION and video. Today’s column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my several years dealing with DTC brand names, I saw direct how business hustled to grow their brand name presence from the ground up utilizing search and… Continue reading »
» The post Performance CTV Provides A One-Stop Shop For DTC Brands appeared initially on AdExchanger.
< img src="https://durac.info/wp-content/uploads/2021/09/efficiency-ctv-provides-a-one-stop-shop-for-dtc-brands.gif" height="1"…

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Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021

Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021

Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and doubtless reviewing with colleagues which digital technology innovations are most relevant to …..
The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021 appeared first on Smart Insights. …

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Roku looks to bring Shopify merchants to connected TV

The streaming provider is rolling out a new app that will allow Shopify merchants to build, buy, and measure streaming TV advertising campaigns. …

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Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV advertisement production and project management to the control panel of all Shopify merchants. The concept is to split into the $16.4 billion that medium-sized and little organizations invest… Continue reading »
» The post Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network appeared initially on…

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