Just briefly
Share and share alike: Weber Shandwick is bringing on Sung Chang as chief impact officer from Interpublic Group of Cos. sibling MRM, where he was chief creative officer. Chang will continue to be based in New York and will oversee Weber Shandwick’s strategy and creative departments, which house some 500 people.
Billy never idles: New York City is running a campaign featuring rocker Billy Idol asking motorists to shut off their engines when stopped. “If you’re not driving, shut your damn engine off,” says Idol in the video campaign. “Idling is pollution.”
Does it come with a side of donuts? You’ve heard that bacon goes with everything. But for Dunkin’ it now is everything. The company’s new Snackin’ Bacon consists of eight half strips of bacon “wrapped in a portable sleeve for on-the-go snacking ease.” Here’s a comment from the Ad Age Slack channel: “America officially gave up.”
Ah, nuts! A tweet from @aaronreynolds, a Toronto author, appears to show two actual Wienermobiles for sale in Canada. The photo shows the two, purportedly priced at $12,000 for the pair, parked next to a Planters Nutmobile, which is marked for not sale. Seems a shame, since Mr. Peanut is no longer old enough to drive.
That does it for today’s Wake-Up Call, thanks for reading. For more industry news and insight, follow us on Twitter:@adage.
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