A manifesto and ten-point list for providing more appropriate online and offline interactions
To acquire the very best arise from incorporated marketing interactions requires a deep understanding of the numerous touchpoints that a brand name has with its potential customers and clients by itself websites, partner websites digital, and standard media.
Incorporate your marketing interactions with the RACE Framework
To completely enroll your marketing interactions, you will wish to think about the focus of your marketing technique – do marketing activities take place separately, or within a sales funnel, or are they incorporated with a structure focused around your consumers’ omnichannel experiences?
Utilize the RACE Framework to break this down even more, what are the essential messages and platforms at each phase of your consumers’ journeys? Which marketing activities are most effective at fulfilling your goals, what can scale up or down?
Integrated marketing is everything about asking these larger photo concerns, and utilizing these insights to prepare incorporated marketing interactions. Our marketing lifecycle design will assist you draw up your own marketing method throughout reach, act, transform, and engage.
Whether you’re seeking to investigate your marketing interactions, enhance your interactions preparation, or
simply require some aid focusing on interactions channels, I suggest scheduling a complimentary 1-2-1 assessment call with the group. Our assessment calls are developed to put you in the chauffeur’s seat and talk through your chances utilizing the RACE Framework, so you can make a notified choice about the very best technique for your service.