Defining digital marketing today utilizing the Smart Insights RACE Framework. In this brand-new period of digital disturbance, make time to review your omnichannel marketing technique and find chances to accelerate your ROI
What is digital marketing? The response to this critical concern remains in flux, as ‘digital’ continues to quickly combine into our brand-new lives. As online marketers, we should remain watchful and continue to scan for brand-new dangers and chances in the digital landscape. It can be challenging to work out which patterns will in fact include worth to your marketing technique, as opposed to vanity metrics.
At the exact same time, I still frequently enter into contact with online marketers and company owner utilizing the term ‘digital’ merely to suggest ‘our site’ or ‘our Facebook page’. This thinking restricts the scope and chance of what’s handled and it suggests that activities that require to be correctly handled might be missed out on.
To genuinely specify digital marketing today, you require a structure that consists of all your consumer touchpoints, that incorporates omnichannel, offline and online experiences, and empowers you with a data-driven technique to recognize and handle your clients’ journeys.
That’s where our RACE Framework can be found in. Our popular tactical marketing design template notifies online marketers and supervisors about the function of offline and digital marketing activities in their consumers’ lifecycles.
If you’re wanting to enhance your marketing method, incorporate your digital activities, or simply require some aid focusing on next actions to grow your company, I suggest reserving a totally free 1-2-1 assessment call with the group. Our assessment calls are developed to put you in the motorist’s seat and talk through your chances utilizing the RACE Framework, so you can make a notified choice about the very best technique for your organization. Schedule your call to discover more.