Watch the newest commercials on TV from IBM, Folgers, American Express and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: American Express encourages you to “Shop Small” in support of small businesses. Folgers offers a wry take on a Zoom meeting, complete with a pantsless participant. And IBM wants you to know that its AI platform Watson is “serving up game insights from millions of data points” during the U.S. Open.