The campaign features two 30-second spots, “Trust Your Spirit” and “Jimmy’s Spirit”, as well as a 15-second spot, “Stars.”
The commercials show off the brand’s Lawrenceburg, Kentucky roots and its redesigned Wild Turkey 101 bottles, which the Campari-owned brand made to better showcase the bourbon nestled inside. The spots feature music by Austin-based musicians Black Pumas and Chicago-based the Hypnotic Brass Ensemble.
“In all its forms, and just like Wild Turkey, ‘Trust Your Spirit’ is bold, inspired, and unapologetically confident,” McConaughey said in a statement. “It’s about celebrating both the primary and divine voice we all have inside. It’s life – undiluted.”