Watch live at 12:30 p.m. EDT: Future-proofing marketing measurement to uncover opportunities

Watch the live broadcast here on May 17 and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.

To RSVP, click here.

Mallory Fetters, senior director of marketing sciences at Cox Communications, and Maggie Merklin, chief client officer at Analytic Partners, join Ad Age Studio 30 Editor John Dioso to discuss strategies to uncover opportunities to grow customer connections in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR and growing consumer privacy demands. 

Alongside the importance of considering the full decision funnel to balance short-term wins with sustained growth, the group will explore where measurement will face the most challenges, and how to test, learn and iterate to find new paths for success. The conversation will also dig deeper into how to assess your data, how to build and grow your first-party data and how to grow closer to customers in privacy-safe ways.

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