upstream designates george kalyvas as chief commercial officer to manage market development velocity 1

Upstream designates George Kalyvas as Chief Commercial Officer to manage market development velocity

upstream designates george kalyvas as chief commercial officer to manage market development velocity

Upstream’s Chief Operating Officer handles prolonged CCO responsibilities as part of a freshly broadened function as pioneering mobile marketing platform acquires momentum

London, November 03, 2021— Mobile marketing automation leader Upstream has actually designated George Kalyvas as its brand-new Chief Commercial Officer (CCO). Kalyvas– presently Chief Operating Officer and a 12-year veteran at the business– handles a prolonged function to make sure smooth to market management and execution.

George Kalyvas

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alt=” George Kalyvas” title= “George Kalyvas” > George Kalyvas Upstream revealed the brand-new visit as part of a strategy to reinforce its group to support a duration of sped up development. Verticals, consumers, profits and success at the business are anticipated to grow substantially over the coming years as the business’s ingenious consumer engagement and acquisition options– under its just recently introduced ‘Grow’ mobile marketing platform– are quickly embraced by mobile network operators (MNOs) and other business in a few of the world’s most appealing markets.Kalyvas has actually contributed in driving Upstream’s success throughout his 12-year period at the company. Considering that 2019 he has actually led operations throughout industrial, technical and efficiency marketing works internationally as Chief Operating Officer. Prior to this function, he functioned as Senior Vice President and manage technical and business operations, initially in Africa, and later a worldwide basis. Kalyvas formerly served at Siemens, prior to signing up with Upstream in 2009. He holds a very first degree in Electrical and Computer Engineering from the National Technical University of Athens and an MSc in Management from Bayes Business School, City, University of London.Upstream CEO, Dimitris Maniatis, stated of the brand-new consultation:” George is an Upstreamer through and through. I can’t consider anyone more capable to presume the function of CCO and continue making market inroads with our brand-new mobile marketing platform. The brand-new function will incorporate George’s existing responsibilities as COO, placing him right where he requires to be in order to lead operations and engagement with our clients.”

George Kalyvas commented: “This is an extremely interesting time to be handling fresh obstacles at Upstream as we reimagine mobile marketing constructed around our brand-new Grow platform– and I eagerly anticipate driving future industrial development over the coming years. I wish to thank Dimitris and the management group for their restored faith in me along with our efficiency and business front-liners whose work makes it all possible.”

The brand-new CCO function will soak up the duties of leaving Chief Business Officer, Fernando Bortman, that will be leaving Upstream to pursue brand-new activities. On behalf of the management group, Dimitris Maniatis, thanked Fernando for his services throughout a year of change for the mobile marketing platform and wanted him luck in his future endeavors.-ENDS -About Upstream

Upstream is

a leading innovation business in the field of mobile marketing in the most essential emerging markets worldwide. Its mobile marketing automation platform, Grow, special in its kind, integrates developments in the field of marketing automation and information, security from online marketing scams, and multi-channel digital interaction focused on developing individualized experiences for end customers. With more than 4,000 effective mobile marketing projects, the Upstream group assists its consumers, leading brand names worldwide, interact better with their consumers, boost digital sales and increase their income. Upstream services are targeted at 1.2 billion customers in more than 45 nations in Latin America, Africa, the Middle East and Southeast Asia.For more info please contact: Chevaan Seresinhe Sonus PR for Upstream E:!.?.! P:

+44 20 3751 0330 Sofia Marinou Upstream Corporate Communications E
:!.?.!!.?.! P: +30210 6618532 +30210 6618507