Unilever plots ‘Crypto Scents’ deodorant, while Dunkaroos, Dole and Don Julio drop NFTs: Trending

unilever plots crypto scents deodorant while dunkaroos dole and don julio drop nfts trending

NFTs are even crashing Cinco de Mayo, with tequila brand Don Julio plugging what it calls an “NFTequila.” It is an NFT of a design from Mexican Artist Claudio Límon that is inspired by “Don Julio Cincos,” which is what the brand is calling physical and digital vouchers that can be used to redeem $5 coupons to be spent at bars or restaurants.

Unilever’s crypto play

Unilever has no non-fungible deodorant yet, but does appear to be getting into crypto-deodorants. The company on April 23 filed for a U.S. trademark covering deodorant and antiperspirant uses of the phrase “Crypto Scents” and another for “Dogecan,” an apparent play on cryptocurrency Dogecoin (pronounced Dowzh-coin for the uninitiated). The can reference points toward Axe, given that body spray in cans is a big part of its lineup. A spokeswoman declined to comment on what the cryptic filings mean. But even Elon Musk could arguably make more profit speculating in Dogecoin than selling Teslas, so this could be a profitable play no matter how it goes. 

Quote of the week

“You will see us absolutely everywhere”—Angela Zepeda, chief marketing officer at Hyundai Motor America, describing the automaker’s marketing blitz for its redesigned Tucson SUV, which is backed with a new campaign starring Jason Bateman, Mindy Kaling and National Basketball Association star Kawhi Leonard. More here.

Number of the week

79%: Share of American adults who say they enjoy seeing brands use mascots, according to the latest Ad Age-Harris Poll. But do they like Domino’s Noid, who just made a comeback? Find out here.

Tweet of the week