Understanding The Privacy Sandbox In 12 Minutes
In one year, programmatic advertising won’t be able to use third-party cookies.
But how will the new infrastructure even work?
To understand the Privacy Sandbox and its most fleshed-out proposal, TURTLEDOVE, CafeMedia Chief Strategy Officer Paul Bannister – who has spent hundreds of hours over the past year figuring out these proposals – has compiled a 12-minute visual overview of the plan to re-create audience targeting.
Paul delves into how the browser does much of the heavy lifting that third-party cookies do today, including storing consumer interests, requesting ads and choosing the ad delivered on the page.
So grab a cup of coffee, listen in and tell us what you think in the comments.
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