Tips to Advertise Your Custom Woodworking Service :
Whether you offer custom woodworking services out of your home or from a storefront, you can increase your customer base by advertising.
Although you should use some standard methods of advertising, there are certain avenues that can help you reach the people most likely to be in need of custom furniture, bookshelves, or other built-in items such as fireplace mantels.
Design a showroom either in your home or in your storefront.
Build several of your most popular pieces and display them in a way in which they would be used.
Place hardback books on bookshelves and set decorations such as silk flower arrangements on side tables you built.
Have a book with photos of other samples of your work for customers to see.
Seeing the detail of the custom woodwork in person can create an emotion in a customer that a photo in a newspaper ad cannot.
Buy advertising in newspapers or industry-specific publications, like woodworking or home design magazines.
Some publications offer package deals to run your ads in both print and online editions.
Start with classified ads, which are cheaper, and move to large print ads with photos when your budget allows.
Create a social network following.
Blog about items that might interest a wide range of people, such as woodworking tips, how-to articles, or tricks of the trade.
Post excerpts of your blog on the social networking sites and link to the blog from your profiles.
Rent booth space at trade shows.
Choose trade shows that are relevant to the people most likely to use your services, such as home remodeling or antique shows.
Have sample furniture for people to sit on and display photos of more complicated pieces, such as built-in bookshelves.
Offer door prizes in return for attendees’ contact information, giving you the ability to follow up with potential customers in the future.
Send direct mail to new homeowners in your area.
Most areas have a welcome packet with local deals that are sent to people who have recently purchased homes in that area.
Include your brochure in the welcome packet.
Alternatively, buy a list of addresses of new homeowners from a mailing list company.
These can sometimes be expensive, but they help you reach a group of people ready to personalize their new homes with custom woodworking.
In a specialized field such as custom woodworking, word of mouth is sometimes your best advertising.
Offer cash or a restaurant gift card for each paying referral.
Leave several business cards with each customer to hand out to friends, and offer discounts to repeat customers.
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