Thomas Cook to relaunch this month as online travel brand, report suggests

Under Fosun’s plan, the revamped Thomas Cook will no longer operate its eponymous airline, resorts or brick-and-mortar shops, instead focusing its resources on the online travel space.

The plan to revive a “refreshed” Thomas Cook brand had initially been developed in the first half of 2020, prior to major coronavirus outbreaks in Europe that halted most nonessential travel, the report adds.

As of today, the brand’s website has limited functionality, detailing various holiday packages and allowing users to sign up for an email list; previously, its website was just a static insolvency notice. Thomas Cook’s social media accounts have also updated their profile pictures.