The Meaning Behind These Gorgeous Limited-Edition Doritos BagsAdvertising & Marketing 

The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

the meaning behind these gorgeous limited edition doritos bags - The Meaning Behind These Gorgeous Limited-Edition Doritos Bags
the meaning behind these gorgeous limited edition doritos bags 1 - The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space and $150,000 to Black Lives Matter, among other community-building measures.

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