Television advertising is one of the favorite media of brands to advertise without any reason. It has myriads of advantages to its merit. Apart from the ability to penetrate the market in the sharpest possible way, it is one of the most visible platforms. To increase brand and product awareness television has been used relentlessly since its advent. But even advertising on television has various ways:
Regular free commercial time (FCT) ads: The time allotted by television channels to advertisers in between the running programs in terms of seconds to promote their product.
L-band ads: these are the L shaped ads shown at the bottom of the television screen while the other content is being aired simultaneously. These bands achieve visibility by strategically taking the space on the screen without blocking or restricting the program at play.
Aston band: The banner-like object you see under your running program is called the Aston band. It is innovative and attractive. These are very commonly seen on news channels.
Scrollers ads: Like the name suggests this is another band under or over your running program that keeps on scrolling. Its nature of the constant movement is what makes it so eye-catching.
Teleshopping ads: One of the few places where you can promote your product for the most amount of time on television. These are exclusive channels prepared to provide a platform for brands to advertise on them with ample time at hand. People often shop through these channels from the comfort of their houses.
Laptop branding: these types of ads are most commonly seen in News channels; the promoted brand is advertised by placing their logos on the back of the laptops placed in front of the news anchors. They are constantly in the peripheral of the viewer
Ads in movies: Also known as brand placement in movies and daily soaps. The products are sneakily placed at places on the screen where our attention goes, without being too explicit.
Sponsoring teams: Companies often sponsor sports teams solely due to their popularity among masses and viewership on the television. Popular sports like cricket in India and basketball and football in western countries make these sports ideal to sponsor. Placing the logos on the clothes of sportsmen give the advertisers truckloads of screen time during games.
Brand Ambassador: Brands often hire celebrities to promote their product. This association of the product with a famous personality garners customers for the companies.
Sponsoring the athletes: Sponsoring the popular and talented athletes also provides the opportunity to establish the brand among fans of the sportsmen. Association and dissociation with the players depend solely upon their popularity and the kind of fame. Many sportsmen have lost sponsorship due to their illicit behavior or other unethical activities.
Find out more about these ways in the video. Allow the experts in advertising – Big Media Kart to pick the best way for your product to advertise on Television.
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Script: Akhilesh Sharma & Piyush Raj Bharti
Voiceover and Video making: Mahima Sauhta