What It Will Take To Foster A Responsible Media Ecosystem

By Ross Nicol, VP EMEA, Zefr This article is sponsored by Zefr. The Global Alliance of Responsible Media (GARM) suitability standards represent a sea change for the industry. To this point, polarizing opinions about what counts as appropriate content created debilitating and often damaging confusion. This became especially apparent in the use of blunt keyword blocking tactics that created false positives and curbed opportunities on all sides: cutting campaign reach for buyers and revenue for quality publishers. While the industry consensus is that blunt keyword approaches are antiquated, there has…

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how much does it cost to advertise on facebook – advertising on facebook and google

how much does it cost to advertise on facebook advertising on facebook and google advertising on facebook for business advertising on facebook for dummies advertising using facebook setting up advertising on facebook advertising on facebook facts advertising on facebook fees advertising on facebook for small business

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