The Big Story: The End Of IP Address Targeting

<!– –> IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in the crosshairs. Starting later this year, Apple said it plans to nix pixels in its Mail app and block IP addresses in Safari. Apple also introduced a VPN-like feature that makes it impossible…

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Advertising Conference 2016 Panel 2: “How NYC government agencies and departments advertise”

2016 Advertising Conference for community and ethnic media — advertising in digital age — April 28, 2016, at CUNY Graduate school of Journalism. Moderator: Richard L. Stein (The Riverdale Press) Panelists: Bitta Mostofi (Mayor’s Office of Immigrant Affairs), John LaDuca (New York City Department of Education), Laura Rivera (New York City Department of Health and Mental Hygiene), Debra Halpin (New York City Department of Consumer Affairs) Officials from key departments discussed their current policies and practices in making advertising decisions. • What areas of the agencies’ upcoming work will include…

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