Cloud Data Company Snowflake Gives Ad Tech A Boost By Joining UID2

The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past couple years, becoming the most-used ID aside from walled garden platforms like Google, Facebook and Amazon. But UID2’s newest addition is perhaps its most interesting and ambitious yet – the cloud data service Snowflake. Typically, Snowflake operates on top of the company’s cloud infrastructure, namely Amazon Web Services (AWS), Microsoft Azure or the Google Cloud Platform (GCP), to layer in…

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The Trade Desk Does VC

<!– –> The Trade Desk made waves this week with the release of Solimar, it’s new beach resort brand. Psych! Solimar is real, but it’s the company’s new DSP dashboard. In addition to the updated UI, The Trade Desk also launched a venture capital arm called TD7 – named for the $7 million seed investment that got The Trade Desk on its feet almost 15 years ago. Its first investment is in the bidding software startup Chalice Custom Algorithms. The Trade Desk has matured into a larger role as the…

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The Trade Desk Launches Solimar, Its Pitch For The Open Internet Vs. The Walled Gardens

The Trade Desk introduced its latest DSP dashboard, Solimar, on Wednesday, as well as a venture capital arm called TD7. The company’s first startup investment is in the ad-bidding software company Chalice Custom Algorithms. Solimar consolidates The Trade Desk’s data marketplace for targeting and measurement into a single interface, with data onboarding and identity resolution built in as well. By bringing together data onboarding, targeting and measurement, The Trade Desk is trying to spur more brands to plan campaigns based on specific KPIs – for instance, Walmart or Home Depot…

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Viant Technology Files S-1 Ahead Of IPO

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in in 1999 by Tim, Chris and Russ Vanderhook, did not disclose how much it aims to raise in the offering. Six banks are underwriting the deal, led by BofA Securities and UBS. In its filing,…

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Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of the ad industry’s attempt to develop an alternative to third-party cookies. The Trade Desk has been leading the charge and did the initial development work. IRIS.TV’s role will be to provide access to video-level contextual data…

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Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon Advertising. But bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot, after having slipped behind Google and The Trade Desk earlier this year – based on the Q4 2020 Advertiser Perceptions DSP report. The data is based on a survey of 326 brand marketers and agency buyers, split about evenly between the two, with at least $1 million in annual digital ad spend. Nearly two-thirds…

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The Big Story: Cookies And Creamed

This full week viewed a huge flex coming from LiveRamp, which a couple of times ago mentioned its own very first successful one-fourth given that it dilated coming from Acxiom. All incredibly awesome, specifically when you look at that this assessed results took place throughout a worldwide pandemic when the remainder of the electronic advertising and marketing area– as well as, actually, the remainder of the globe– has actually been actually experiencing substantial earnings favorites. The group studies why LiveRamp found development while others really did not. What remains in…

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Best 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report

The Trade Desk’s sell was actually up virtually 5%in after-hour’s investing on Thursday, regardless of submitting a thirteen%year-over-over plunge in income in the 2nd fourth. To what carries out TTD owe this confidence? Pair of words: hooked up TELEVISION.” Our company strongly believe that the COVID pandemic has actually totally increased the development of CTV,”CEO Jeff Green said to capitalists on the business’s incomes phone call Thursday.” It is actually modifying the TELEVISION garden for good.” Income decreased to $139.4 thousand coming from almost $ 160 thousand in the year-ago…

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The Trade Desk Grows Revenue Through A Third, Still Focused On CTV

The Trade Desk made $160.7 thousand in Q1 2020, up through a 3rd coming from a year back, along with hooked up TELEVISION adds powering its own development and also its own development potential customers this year, depending on to the firm’s incomes record Thursday. Direct tv had actually been actually decreasing at a stable 3-4% clip for the final 5 years, pointed out The Trade Desk owner as well as CEO Jeff Green. And also while across the country shielding in the home ways TELEVISION display screens get on…

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The Trade Desk Starts To Flex Its Muscles With DSP Scale And Media Deals

The Trade Desk CEO Jeff Green painted a rosy picture for 2020, telling investors during the 2019 earnings report on Thursday that he’s never been so confident about the company’s growth prospects. The Trade Desk earned $215.9 million in Q4 2019 and $661.1 million for the full year, up 35% and 39%, respectively, from the year before. And it is forecasting another year of 30% or higher growth in 2020, with revenue jumping to at least $863 million. One revenue booster for this year will be the US presidential election…

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