The Big Story: The End Of IP Address Targeting

<!– –> IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in the crosshairs. Starting later this year, Apple said it plans to nix pixels in its Mail app and block IP addresses in Safari. Apple also introduced a VPN-like feature that makes it impossible…

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The Big Story: Confusion Around Project Bernanke

<!– –> Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into Microsoft Word, and then read everyone’s legal secrets. It’s the digital hack to reading invisible ink. Google learned that lesson the hard way recently when, in responding to the Texas-led antitrust suit, it accidentally revealed the existence of its secret program Project Bernanke, where it used learnings from publisher ad servers to strengthen its own ad buying technologies.  Sounds straightforward, right? Not really. As with all things ad…

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The Big Story: Unicorns Everywhere

<!– –> Late last year, with the end of the pandemic hopefully in sight, Luma was beginning to see investor confidence return. If anything, that cautious optimism was understated, as this Spring, Luma saw the best quarter in deals that it had ever seen. This week on The Big Story, we welcome back Conor McKenna, Luma director (not VP, as we misstated in the podcast), to talk about the wild influx of early 2021 deal making that saw seven transactions of more than $1 billion. Even Luma, despite its optimism,…

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The Big Story: Unified!

<!– –> Online identity resolution solutions. Two years ago, they were all ambition – but today, they’re undergoing tests and people are starting to figure out how they work, where they work … and where they don’t. In other words, the ad industry is finally  discussing the practical challenges that these solutions must overcome. The biggest and most promising is, of course, Unified ID 2.0, originated by The Trade Desk, and has since been positioned as an open source solution. The entire industry is invited to contribute to UID 2.0, and…

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The Big Story: Consumer Protection Is Virginia Territory

<!– –> This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this stuff can be pretty dry unless you make a game out of it.  As you might know, Virginia’s Consumer Data Protection Act (CDPA) will likely soon become law. But how is it different from the EU’s General Data Protection Regulation (GDPR)? And where does it dovetail and differ from the California Consumer Privacy Act (CCPA) or the California Privacy Rights Act (CPRA)? The One And Only (TOAO) Allison…

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The Big Story: Tax Time!

<!– –> Maryland isn’t a merry land if you make most of your money off of digital advertising. This week, on The Big Story, we’ll look at the Old Line State’s new line of taxes. AdExchanger’s resident expert on all things legislative Allison Schiff drops by (Plot twist: SHE WAS ALWAYS HERE) to drop knowledge on how the tax will work and what the advertising community is saying about it. Of course, the digital ad tax – the first of its kind, but not the first time digital goods are…

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The Big Story: What We FLoC About When We FLoC About Google

<!– –> Google announced this week that its federated learning of cohorts sandbox proposal (FLoC) is nearly as effective as cookie-based advertising. And the rest of the ad industry collectively said, “Whaaaaaat?” Needless to say, there’s a lot to unpack behind all the hype. This week on The Big Story, the team welcomes Flashtalking CEO John Nardone to help us figure it all out. It’s important to note that Google has thus far been grading its own homework here – FLoCs won’t be available for public testing until March. But…

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The Big Story: Must CTV

<!– –> The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy- and sell-sides – seems to be talking about addressability these days. Traditional broadcasters have reorganized around streaming and TV-related acquisitions have accelerated – one of the most notable being Roku’s $150 million acquisition of dataxu. This week on The Big Story, the AdExchanger team welcomes Mike Baker, co-founder and former CEO of dataxu. Recently, Baker wrote a column about why ad dollars haven’t followed the surge in CTV…

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The Big Story: The Ad Industry’s Long Road Ahead

<!– –> When we recorded this episode of The Big Story on Wednesday to discuss what we expect the new year to bring, insurrection at the Capitol was not on the table. That soon changed. I would say we live in a different world than the one we inhabited last week, but the same could be said for every week of 2020. Despite the anticipation that 2021 might present some semblance of calm – and it still might – the beginning of the new year has instead brought the past…

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The Big Story: Google And Facebook Under The Mistletoe?

<!– –> This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it is. In other words, the United States is Google’s Krampus this year and we take a look at some of the lawsuits Google is facing. The AGs of 38 states and territories are…

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