SingTel Archives - How To Advertise

Oracle Uncovers Large CTV Ad Fraud Operation

December 20, 2020May 9, 2021 T. B. SmithAdvertising & Marketing, Cookieless Targeting, Patent suit, SingTel, State Farm

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never actually seen in households. The scam, dubbed “StreamScam,” spoofed more than 28.8 million US household IP addresses, including approximately 3,600 apps and…

Channel Introduces New Reach Metric For Cross-Platform Digital Campaigns

May 19, 2020 T. B. Smithad measurement, Advertising & Marketing, Cookieless Targeting, ofer druker, SingTel, Steve Netzley

Digital advertisement backbone Moat is actually getting involved in reach-based size, as well as including TELEVISION. The Oracle Data Cloud device showed the overall supply of its own cross-platform scope measurement, Moat Reach, on Tuesday. Data Cloud has actually been actually dealing with Moat Reach for much more than a year, mentioned item control VP Kevin Whitcher. It combines Moat’s analytics system, the Oracle Data Cloud identification chart as well as ACR information coming from the TELEVISION add size provider iSpot TELEVISION, which possesses 14 thousand TELEVISION units (wise TVs…