First-Party Data Is More Than Just Emails


The Sell Sider”is a column composed by thesell side of the digital media neighborhood. Today’s column is composed by Rich Calkins, Director of Product Management, OpenX. For advertisement tech wonks who invest many hours in market working groups, getting deep in the weedsto fix issues is all however needed. When it … Continue reading » The post First-Party Data Is More Than Just Emails appeared initially on AdExchanger. A number of individuals revealed aggravation at the truth that they can’t create…

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Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing at Goba Sports Group, a sporting goods company whose holdings include Teva, Umbro, shoe brand Sanuk and trampoline brand Springfree. “The way we think about data is becoming more and more profile-based, and we need to be able to…

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