TV In The 2020s: Addressability, Streaming And Better Ad Experiences

The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture shifting demand. Over the past decade, OTT providers rose and network TV ratings crumbled. Multichannel video programming distributors (MVPDs) and broadcasters flirted with linear addressability. And media mega-mergers ruled. Comcast said it would buy NBCUniversal…

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Hulu Launches Binge Ad Experience As Users Sour On Interruptive Ads

The advertising industry has a problem: People don’t want to be interrupted by commercials anymore. Hulu is trying to fix that by offering new ad units that are less disruptive. On Thursday, the streaming service released an advertising experience designed to lighten ad loads for people watching multiple episodes of a show in a row. The new binge ads are short videos that tease an ad-free episode or offer the viewer a coupon code that they can redeem online, depending on the advertiser’s business objectives. Here’s how it works: Viewers…

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New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’

Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that happened in the past is, well, in the past,” said Livek, who took over as chief exec in early November from interim CEO Dale Fuller. Livek helmed Rentrak for nearly seven years before its merger with Comscore in 2016. That was also the year life started to get complicated at Comscore. The company replaced its CEO and CFO in 2016 amid an investigation into its…

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Disney Beats Earnings Estimates On The Cusp Of Streaming Launch

Disney published sound end results Thursday for its own monetary 4th one-fourth along with$19.04 billion in quarterly income, defeating desires of $19.1 billion. The provider additionally introduced that Hulu is actually right now the formal streaming residence for FX Network information. The provider’s incomes telephone call would certainly possess been actually a whole lot even more exciting if it took location 5 times coming from currently, on Nov. 12. That is actually the time Disney’s direct-to-consumer streaming item, Disney Plus, will definitely introduce. Entrepreneurs were actually chafing at the bit…

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1992-Yellow-Pages-French-Polisher-Advert Advertising & Marketing 

1992 Yellow Pages French Polisher Advert

[autovid_profit_transcript] Classic Yellow Pages Advert

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Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder of Beachfront Media. On paper, it’s a great plan. Dataxu’s self-serve platform will open Roku’s inventory to more buyers, growing programmatic access – which currently is just a fraction of digital video buying. But when…

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YouTube Intros Masthead Unit In Its TELEVISION App To Attract Splashy TELEVISION Advertisement Dollars

YouTube is actually performing its own damndest to interest TELEVISION marketers. On Tuesday, YouTube created its own masthead add style accessible within the YouTube TELEVISION application via an available beta. Ford was actually a very early beta specialist. The system is going to be actually normally readily available on TELEVISION displays occasionally in Q4. The masthead style presently exists for YouTube online and also in the YouTube mobile phone application. The system rests plainly on top of the display screen on the homepage, where it autoplays for a number of…

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1980s-Advert-Yellow-Pages-Mums-Holiday Advertising & Marketing 

1980’s Advert Yellow Pages Mums Holiday

[autovid_profit_transcript] #YellowPages #ClassicAdverts #Commercials The commercials/adverts from the ’90s will transport you back to the days gone by. Spend some time with this Classic Commercial!

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1996-Pacific-Bell-Smart-Yellow-Pages-Santa-Claus-TV-Commercial Advertising & Marketing 

1996 Pacific Bell Smart Yellow Pages “Santa Claus” TV Commercial

[autovid_profit_transcript] The commercial was originally aired on October 31st 1996. It was shown during an airing of a “Quigley Down Under” special of “Columbo” on Channel 5 KTLA. KTLA was a WB affiliate at the time. If you are interested in more commercials like this search “ewjxn” and what your looking for in the YouTube search box. We have thousands and thousands of more commercials in our archive. We add 5 to 10 new clips a day from the 1970’s to the 1990’s so be sure to subscribe for your…

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As Prices Rise And Ratings Fall On Linear TELEVISION, Brands Pay More For Mass Reach

As target markets wear away on direct TELEVISION, source is actually reducing as well as prices is actually climbing on sparsity worth. Marketers have actually currently moved a substantial quantity of funds away from direct TELEVISION as target markets group to electronic. Depending on to Zenith, electronic will certainly comprise majority of advertisement invest around the world for the very first time in 2021, when it attacks$350 billion. In the United States, electronic advertisement purchases outperformed straight TELEVISION back in 2017, depending on to Magna. Marketers still count intensely on…

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