Comic: “I’m an NFT Now.”

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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A Marketer’s Wish List For Supply-Path Transparency

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose of transparency to the programmatic supply chain. However as buyers peel back the layers of complexity now visible as a result of these initiatives, new questions arise in pursuit of a sound supply-path optimization (SPO)…

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