Data Ethics, Then And Now

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks through the history of data governance and how we got to our current disruptive moment. Early in her career, Colclasure worked in the US Senate, before going “off hill” and spending the next…

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Group Nine Leaning Into First-Party Data With New Insights Tool

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as  bringing together pizza lovers and a pizza delivery service. “We can say, here’s a segment of Papa John’s, here’s everybody that watched 30 seconds of a Thrillist pizza video over the last six months and we think that they’re a better audience to download your app,”…

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LiveRamp Acquires Privacy-Focused Tech Company DataFleets

LiveRamp has locked in a deal to acquire Silicon Valley-based tech startup DataFleets for $68 million. DataFleets has a cloud-based technology that allows businesses to securely merge and analyze data in a privacy-safe way. The acquisition is part of LiveRamp’s growing focus on data protection capabilities. As part of the deal, which includes some assumed equity and additional retention incentives, LiveRamp will bring on the 11-member DataFleets team. Using the DataFleets tech, LiveRamp will be able to open up new use cases and markets for distributed data collaboration through its Safe…

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The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP of global marketing solutions. “A lot of that is driven by the cord-cutting audience. We had been saying since we started that all TV will be streamed and all TV ads would be streamed, but…

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Solving For Identity, With MediaWallah CEO Nancy Marzouk

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and “people-based” identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to work with hundreds of publishers that have websites and apps that collect registration data, and we connect it to third-party identifiers,” she says on the latest episode of AdExchanger Talks. It’s not a revolutionary concept.…

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The Big Story: Cookies And Creamed

This full week viewed a huge flex coming from LiveRamp, which a couple of times ago mentioned its own very first successful one-fourth given that it dilated coming from Acxiom. All incredibly awesome, specifically when you look at that this assessed results took place throughout a worldwide pandemic when the remainder of the electronic advertising and marketing area– as well as, actually, the remainder of the globe– has actually been actually experiencing substantial earnings favorites. The group studies why LiveRamp found development while others really did not. What remains in…

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LiveRamp Hires Jay Prasad To Realize TV Ambitions

Taking in the sprawl of CES in Las Vegas, one thing is clear: “There’s a ton of focus on streaming – it’s front and center,” according to Jay Prasad. The same can be said of Prasad’s new employer. Prasad joined LiveRamp in January after five years as chief strategy and business officer at video tech startup VideoAmp. He is tasked with creating a go-to-market strategy for LiveRamp’s TV-related offerings, particularly the products coming out of its recent acquisition of TV analytics company Data Plus Math. AdExchanger caught up with Prasad for…

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Why LiveRamp Quietly Sold Its Location Data Business Last Year

LiveRamp is distancing itself from location data. AdExchanger has learned that in Q4 2019, the onboarder offloaded the location data-related portion of the business it got along with its 2016 acquisition of Arbor. Cuebiq, a location-intelligence company, bought the assets. LiveRamp is keeping the rest of the Arbor business, which includes technology to connect first-party web and app data with unique hashed identifiers. Both Cuebiq and LiveRamp confirmed the transaction. The location data business has been getting a little hairy from a privacy perspective. Geolocation data is covered under the…

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