Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, VP of strategic partnerships at ironSource Aura. Whether it’s Uber trying to eliminate media waste or Deliveroo attempting to validate investment in a new channel, brands are rethinking the way they evaluate their campaigns. The market is attempting to evolve from a focus on conversion performance to the more objective measure of incremental growth. To do this, marketers need to correctly and systematically…

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In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile application marketers have actually been actually slower than their internet versions to take advantage of programmatic-style RTB public auctions. That is actually beginning to alter as additional application authors examination in-app bidding process and also observe notable airlifts in ARPDAU( normal income every regular consumer).”Publishers are actually driving their add systems to get involved in bidding process, as well as our experts’re starting to find a snowball result,” pointed out David Gregson, an item supervisor at MoPub. The pathway to larger fostering of in-app programmatic public auctions will certainly…

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