Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist

Advertisement management services supplier Freestar revealed Wednesday that it got UK-based Google AMP money making business Triple13. Regards to the offer were not revealed. In a discussion with AdExchanger, Freestar CEO Kurt Donnell divulged that the offer was completely moneyed from Freestar’s balance sheet. Freestar will be including all 15 of Triple13’s workers to… Continue reading »
» The post Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist appeared initially on AdExchanger. Freestar will be including all 15…

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Podcast: Attention, Not Impressions

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In 2012, about six years after its founding, 33Across was in peril. Approximately $4 million in revenue disappeared in the space of a month as agencies redirected budgets previously spent with ad tech partners to their in-house trading desks. “Programmatic was putting us out of business,” CEO Eric Wheeler says on this week’s episode of AdExchanger Talks. “It was the disdain of the insertion order overall.” Wheeler sequestered the company’s brightest in its…

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