Keeping Count With Nielsen CEO David Kenny

Nielsen’s been through the wringer this year. After underreporting regional television watching throughout the pandemic, enduring disappointments in the tv market struck a boiling point and interest in alternative measurement currencies started to peak. In September, after the Video Advertising Bureau rattled its saber and officially required Nielsen’s Media Rating Council accreditation to be… Continue reading »
» The post Keeping Count With Nielsen CEO David Kenny appeared initially on AdExchanger.
Nielsen is working…

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[autovid_profit_transcript] http://bit.ly/faceshot11

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