How Two DTC Brands Revamped Their Video Creative For Performance

It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult to test and the impact on down-funnel performance is often tricky to measure. Between the end of 2018 and into 2019, KURU Footwear, a direct-to-consumer brand focused on eliminating foot pain, invested heavily in a series of videos in an attempt to inject some humor into its brand. It’s long been a trend for DTC brands to adopt a funny, tongue-in-cheek approach to their video advertising. Just look at Dollar…

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