Alibaba Archives - How To Advertise

Facebook Warns Of Q3 Slowdown Due To Apple Tracking Restrictions

July 29, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Alibaba, Diane Perlman, fragmentation, Mary Alderete, MRC

Facebook’s Q2 advertising revenue soared 56% to $28.5 billion year-over-year, though the company warned investors it expects a revenue slowdown beginning in Q3 – the same time it will feel the full impact of Apple’s recent AppTrackingTransparency changes. The total number of ad impressions served across Facebook increased 6%, while the average price per ad jumped 47%. The social media giant also saw the number of daily active users increase 7% YoY to 1.91 billion. Monthly active users also climbed 7% to reach 2.9 billion. Facebook COO Sheryl Sandberg cited…

Sensical Takes An Algorithm-Free Approach To Kids’ Streaming

July 23, 2021 T. B. SmithAdvertising & Marketing, Alibaba, Allbirds, MGID, Video Advertising Bureau

“The Sell Sider” is a column written by the sell side of the digital media community. Common Sense Networks, the for-profit arm of news media watchdog group Common Sense Media, launched its free ad-supported streaming service Sensical for children less than a month ago, touting higher standards around child safety and learning compared to algorithm-driven platforms, such as YouTube Kids. The new service is algorithm-free and includes 15,000 hand-picked videos organized into 50 channels. Sensical is being distributed via iOS, Android, Roku, Amazon Fire TV and Apple TV. A distribution deal with Vizio and…

Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

July 15, 2021July 16, 2021 T. B. Smithad tech IPO, Advertising & Marketing, AJ Brown, Alibaba, Jellyfish, MRC, place exchange, reach metric, The Cut

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust? New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). So what to make of Gartner’s latest CMO Spend Survey, covered by The Wall Street Journal, which suggests marketers are dramatically reducing their investments? The survey of 400 companies found budgets fell from…

Ranker One Step Ahead Of A Cookieless Future With First-Party Data

July 3, 2021July 11, 2021 T. B. SmithAdsWizz, Advertising & Marketing, Alibaba, Jellyfish, location marketing, Twitch, Video Advertising Bureau

“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies sooner than they have to: The data is unreliable. “We all know that it’s kind of garbage,” said Dana OMalley, national VP of sales at entertainment website Ranker. Even at tech giants like Google, ad…

Group Nine Leaning Into First-Party Data With New Insights Tool

June 21, 2021 T. B. SmithAdvertising & Marketing, Alibaba, Customer acquisition strategy, earnings, Jellyfish, MRC, Safari, Video Advertising Bureau

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as bringing together pizza lovers and a pizza delivery service. “We can say, here’s a segment of Papa John’s, here’s everybody that watched 30 seconds of a Thrillist pizza video over the last six months and we think that they’re a better audience to download your app,”…

AdGear Founders Raise $3.6 Million For New Data Privacy Venture

May 6, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Alibaba, Allbirds, Diane Perlman, fragmentation, On TV & Video, The Information

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data collaboration. Marketers and publishers could use the technology for both activation and measurement use cases. The tech is not built on blockchain, although it uses similar protocols, Optable CPO Vlad Stesin said. Optable is launching…

Facebook’s ARPU Tops $41 In North America, But Ad Targeting ‘Headwinds’ Haven’t Dissipated

January 30, 2020 T. B. SmithAdvertising & Marketing, Alibaba, Amazon Fire TV, AMC Plus, Diane Perlman, Mary Alderete, MRC

Remember those “ad targeting-related headwinds” Facebook keeps talking about every quarter? They’re finally going to hit this year. Facebook experienced some effects in 2019 from global privacy regulations, privacy-focused changes made by mobile operating systems and browsers (Google did a thing) and its own privacy product rollouts. However, “the majority of the impact lies in front of us,” Facebook CFO Dave Wehner told investors Wednesday on the company’s 2019 earnings call. But that’s not why Facebook’s stock tumbled more than 7% in after-hours trading. Although Facebook handily beat Wall Street’s…