AJ Brown Archives - How To Advertise

Facebook Warns Of Q3 Slowdown Due To Apple Tracking Restrictions

July 29, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Alibaba, Diane Perlman, fragmentation, Mary Alderete, MRC

Facebook’s Q2 advertising revenue soared 56% to $28.5 billion year-over-year, though the company warned investors it expects a revenue slowdown beginning in Q3 – the same time it will feel the full impact of Apple’s recent AppTrackingTransparency changes. The total number of ad impressions served across Facebook increased 6%, while the average price per ad jumped 47%. The social media giant also saw the number of daily active users increase 7% YoY to 1.91 billion. Monthly active users also climbed 7% to reach 2.9 billion. Facebook COO Sheryl Sandberg cited…

Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

July 15, 2021July 16, 2021 T. B. Smithad tech IPO, Advertising & Marketing, AJ Brown, Alibaba, Jellyfish, MRC, place exchange, reach metric, The Cut

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust? New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). So what to make of Gartner’s latest CMO Spend Survey, covered by The Wall Street Journal, which suggests marketers are dramatically reducing their investments? The survey of 400 companies found budgets fell from…

The Big Story: The End Of IP Address Targeting

June 10, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Digital Storytelling, fragmentation

<!– –> IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in the crosshairs. Starting later this year, Apple said it plans to nix pixels in its Mail app and block IP addresses in Safari. Apple also introduced a VPN-like feature that makes it impossible…

A Joycean Stream Of Consciousness On Apple’s ATT

May 7, 2021May 9, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, content creators, The Los Angeles Times, Video Advertising Bureau

“The Sell Sider” is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of the digital advertising is struggling to accept the radical change needed in the way audience data is handled. Fighting for self-preservation is a common theme in digital advertising’s recent years. A few companies, but also individual ad tech and media executives and…

AdGear Founders Raise $3.6 Million For New Data Privacy Venture

May 6, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Alibaba, Allbirds, Diane Perlman, fragmentation, On TV & Video, The Information

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data collaboration. Marketers and publishers could use the technology for both activation and measurement use cases. The tech is not built on blockchain, although it uses similar protocols, Optable CPO Vlad Stesin said. Optable is launching…

Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion

May 4, 2021July 11, 2021 T. B. Smithad tech IPO, Advertising & Marketing, AJ Brown, Jellyfish

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking is surging as millions seek more privacy, better security and, frankly, less annoyance. Although the number of people using ad blocking has remained mostly flat on PCs, it’s a totally different story on…

The Big Story: What We FLoC About When We FLoC About Google

January 29, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Digital Storytelling, location marketing

<!– –> Google announced this week that its federated learning of cohorts sandbox proposal (FLoC) is nearly as effective as cookie-based advertising. And the rest of the ad industry collectively said, “Whaaaaaat?” Needless to say, there’s a lot to unpack behind all the hype. This week on The Big Story, the team welcomes Flashtalking CEO John Nardone to help us figure it all out. It’s important to note that Google has thus far been grading its own homework here – FLoCs won’t be available for public testing until March. But…

The Top 10 AdExchanger Stories of 2020

December 31, 2020January 3, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Amazon Privacy, Cookieless Targeting, cross-platform measurement, Data Privacy, Jellyfish, linear TV buying, location marketing, Marie-Laure Denis, Mobile measurement, MRC, Online shopping

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies amid privacy concerns and scrutiny from lawmakers. Still, readers also visited AdExchanger to hear more about the COVID-19 pandemic’s impact on the industry and how companies transitioned to WFH and revamped their strategies. Here’s a…

Apple Will Delay Its IDFA Changes In IOS 14 Until ‘Early Next Year’

September 7, 2020 T. B. SmithAdvertising & Marketing, AJ Brown, Roku

The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until sometime early next year. That sound you just heard? It’s the collective exhale of relief coming from mobile developers and measurement vendors who had been scrambling to adjust to the changes. In a statement provided to TechCrunch, Apple said: “We want to give developers the time they need to make the necessary changes, and, as a result, the requirement to use this tracking permission will go into effect early next…

The Big Story: Cookies And Creamed

August 13, 2020 T. B. Smithad management firm, Advertising & Marketing, AJ Brown, Chrome, Data Privacy, Digital Storytelling, earnings, Graham Wilkinson

This full week viewed a huge flex coming from LiveRamp, which a couple of times ago mentioned its own very first successful one-fourth given that it dilated coming from Acxiom. All incredibly awesome, specifically when you look at that this assessed results took place throughout a worldwide pandemic when the remainder of the electronic advertising and marketing area– as well as, actually, the remainder of the globe– has actually been actually experiencing substantial earnings favorites. The group studies why LiveRamp found development while others really did not. What remains in…