Zeta Global Hones Its Martech Pitch To Wall Street

Zeta Global has had a rocky first two months as a public company. Its stock is down by a little more than a third since IPOing on the New York Stock Exchange in June. But the whims of Wall Street investors don’t always align with the true value of a business. Zeta CEO David Steinberg defended the company’s balance sheet. For one thing, Zeta started off with a net loss of $95 million in Q2 2021, after a net loss of $15 million a year ago. But that’s because Zeta…

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YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway point, Bloomberg reports. On the one hand, NBC was dealt a crappy hand with an off-year, plague-ridden event. But the Olympics’ ratings decline track with cable TV overall since 2016, writes Ben Thompson…

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Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing how many arbitrage sites differ their content display when it comes to accessing websites from a paid link versus a direct link. Direct visitors, for example, would see a single-page format with no…

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Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). So what to make of Gartner’s latest CMO Spend Survey, covered by The Wall Street Journal, which suggests marketers are dramatically reducing their investments? The survey of 400 companies found budgets fell from…

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UID2 ‘Smart’ For CTV; Instagram To Look More Like TikTok

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses – followed that week by AMC Networks, the first linear network to join. CTV is inherently cookieless, but Tubi sees it as a way to help advertisers target the right audiences and attribute…

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Google’s Balancing Act, With VP Tara Walpert Levy

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and fragmented company structure mean it is constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and consumers – not to mention emerging regulatory pressure. This week on the podcast, Tara Walpert Levy, VP of Americas for Google’s agency and brand solutions, discusses the high wire act. Important caveat: This interview was recorded and published before Google announced its two-year stay of execution…

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The Online Advertising Industry Reacts To Chrome’s Cookie Deprecation Delay

Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along an unfinished track, and everyone knew it would end in disaster – at least in terms of ad rates and performance – without such a reprieve. By early next year, Google’s Privacy Sandbox, where developers…

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Facebook Homes In On Messaging At Its F8 Developers Conference

If there’s one word to remember from Facebook’s virtual developers conference on Wednesday, it’s “messaging.” Facebook made a flurry of announcements about new business messaging tools for developers, which Konstantinos Papamiltiadis, Facebook’s VP of platform partnerships, called “a key focus area.” Mark Zuckerberg said much the same during Facebook’s most recent earnings call in April, when he highlighted business messaging, commerce, creators and AR and VR as top investment priorities with the potential to “change the trajectory of the company over the long term.” If you couldn’t tune in, here…

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Glewed TV Adopts Xandr’s Monetize Ad Server To Streamline Sales Channels

Glewed TV is ramping up its connected TV (CTV) monetization efforts by adopting Xandr’s Monetize Ad Server. CTV programmers and distributors often work with multiple partners to monetize their video ad inventory. By adopting Xandr’s ad server, the ad-supported streaming service can connect to all of its demand sources in one place and have them compete on a level playing field – improving both programmer yield and buyer access to inventory. “What this helps us do is consolidate all of our demand sources, and have them appropriately bid and compete…

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Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas can get complicated when they go from paper to reality. Some publishers just said “yes” to every request to add vendors to their list, while others did remove partners from the list, but then continued to work with them. In this way, publishers can amass thousands of lines of text, which is the opposite of…

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