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Tag: ad measurement

Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed

T. B. Smith, ,

Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which consists of advertising and analytics services. But even without a specific number, it’s clear that Amazon’s advertising business is both massive and growing fast. Amazon’s Other category earned more than $7.9 billion in Q2, up by 87% year-over-year, the company reported on Thursday. Most of that revenue comes from ad sales. Advertising across the internet took a hit in Q2 2020, but Amazon’s ad business has grown by more than…

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Google Cruises On Digital Ad Resurgence And Retail Client Gains

T. B. Smith, ,

Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping growth rate is misleading. Q2 last year was a disaster; The first time Alphabet (or Google before that) ever reported a yearly revenue decline. On top of the pandemic gutting last year’s revenue, Google unexpectedly recorded nearly $1 billion in savings when its server equipment outpaced expectations in terms of its usable lifespan, according to CFO Ruth Porat.…

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Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity

T. B. Smith, , ,

Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also rooted in the sell side. It connects visitors on a publishers’ websites to merchants and retailers, with an affiliate link business – Connexity acquired the affiliate marketing company Skimlinks last year – and through its…

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Adelaide Raises $2 Million From Angel Backers To Develop Its Attention-Based Ad Metric

T. B. Smith,

The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the viewer is engaged and will spend time on the page, said CEO Marc Guldimann. Last year, Adelaide spun out of the ad tech startup Parsec Media, which works with publishers to sell attention-based ad campaigns…

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Cloud Data Company Snowflake Gives Ad Tech A Boost By Joining UID2

T. B. Smith, , ,

The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past couple years, becoming the most-used ID aside from walled garden platforms like Google, Facebook and Amazon. But UID2’s newest addition is perhaps its most interesting and ambitious yet – the cloud data service Snowflake. Typically, Snowflake operates on top of the company’s cloud infrastructure, namely Amazon Web Services (AWS), Microsoft Azure or the Google Cloud Platform (GCP), to layer in…

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The Trade Desk Launches Solimar, Its Pitch For The Open Internet Vs. The Walled Gardens

T. B. Smith, ,

The Trade Desk introduced its latest DSP dashboard, Solimar, on Wednesday, as well as a venture capital arm called TD7. The company’s first startup investment is in the ad-bidding software company Chalice Custom Algorithms. Solimar consolidates The Trade Desk’s data marketplace for targeting and measurement into a single interface, with data onboarding and identity resolution built in as well. By bringing together data onboarding, targeting and measurement, The Trade Desk is trying to spur more brands to plan campaigns based on specific KPIs – for instance, Walmart or Home Depot…

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Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened

T. B. Smith,

The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for online advertising, though publishers are testing and adding other SSPs more than ever. The survey was fielded in February and March of this year, and encompasses 151 publishing execs, each of whom represents a site with at least three million unique monthly visitors and sells inventory using an SSP. One important trend is the steady growth in the average number of SSPs per publisher. A year ago, programmatic publishers used…

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Ecom Brands Are Connecting Their Warehouses To Ad Tech With Whitebox

T. B. Smith, ,

The ecommerce marketplace management startup Whitebox launched an analytics product on Thursday that spans the world of ad tech and that of warehouse and delivery services. There is a boom crop of ecommerce tech companies that manage advertisements and product listings on Amazon and other online marketplaces (but mostly Amazon). Amazon ad agency Teikametrics acquired marketplace analytics company Adjusti.com, Jungle Scout acquired Amazon ad tech startup Downstream, and Tinuiti also acquired Amazon specialist outfit The Ortega Group, all in the past 18 months. A differentiator for Whitebox is that it…

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CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity

T. B. Smith,

AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not yet clear, a blog post announcing his departure notes that his next move is “an opportunity to collaborate with the industry from a different, and important, perspective.” Before Buchheim’s four-month stint as chief exec, he…

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Microsoft Advertising Unleashes Ad Units And The Ability To Import Facebook Campaigns. What Else Is New?

T. B. Smith

Microsoft hosted its Elevate partner event earlier this week, when the advertising industry was still recovering from Apple’s roundabout announcement confirming the start of ATT enforcement. But there is news that isn’t Apple-related. Microsoft released a bunch of ad products at its event, including new formats such as video ads that appear in search results, coupon and price comparison units for people using Microsoft’s Edge browser and a verticalized ad units for auto sellers, travel and tourism brands and hotel companies. All of those industries have been hit hard by…

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