The Big Story: CPG Companies Make Post-Pandemic Plans

<!– –> Getting online shoppers to click and add a product to their cart – and then have that product ship cost-effectively to a customer – is the latest challenge for CPG companies. During earnings calls over the past week, leaders of CPG companies had to answer to investors about their ecommerce strategies, which have accelerated thanks to an online shopping boom kicked off by the pandemic more than a year ago. Adding to that trend, Facebook’s former high-profile exec Carolyn Everson joined Instacart as its president Wednesday – a…

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Programmatic Will Drive The Travel Recovery, With Justin Scarborough

<!– –> Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like hospitality, entertainment and leisure. This week on AdExchanger Talks, Justin Scarborough, senior director of programmatic at Fort Worth, Texas-based digital agency PMG, discusses the crash in travel marketing and how the surgical precision…

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Data Ethics, Then And Now

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks through the history of data governance and how we got to our current disruptive moment. Early in her career, Colclasure worked in the US Senate, before going “off hill” and spending the next…

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Three Reasons To Stop Overlooking Audio Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sonia Jain, senior manager of custom research for The New York Times. It’s time to stop overlooking the most obvious place to invest ad dollars in 2021: audio. In our search for comfort, information and entertainment in 2020, many of us consumed a higher-than-average amount of content. But we didn’t only increase profits for video streaming brands last year. The podcast industry also accelerated. As we relied on our ears…

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The Big Story: Confusion Around Project Bernanke

<!– –> Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into Microsoft Word, and then read everyone’s legal secrets. It’s the digital hack to reading invisible ink. Google learned that lesson the hard way recently when, in responding to the Texas-led antitrust suit, it accidentally revealed the existence of its secret program Project Bernanke, where it used learnings from publisher ad servers to strengthen its own ad buying technologies.  Sounds straightforward, right? Not really. As with all things ad…

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Saving Personalization, With Criteo Chief Product Officer Todd Parsons

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by a wide margin. It built a global retargeting empire from its home base in France, conquering the US market and many others too. It was a neat trick. Now the company is trying to pull off two more. First, it’s working to save the lucrative retargeting business by developing a single sign-on (SSO) solution for consumers that will run…

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Welcome To Eric Seufert’s Brain, Where It’s All Mobile All The Time

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very little settled science,” says Eric Seufert, a media strategist/voice of reason and editor of Mobile Dev Memo, which has become a must-read for the mobile developer community, especially since Apple made its IDFA…

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Creative Partners Rule TikTok’s Marketing Ecosystem

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Inspire creativity and bring joy.” TikTok’s mission statement applies as much to its advertising as it does to its consumer-facing product. This week on AdExchanger Talks, head of ecosystem partnerships Melissa Yang describes why the company decided to focus on creative partners ahead of areas like bidding and optimization.  “TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently,” she…

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Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path to herd immunity against future advertising disruptions.  Instead of driving marketers to a single solution, she says Experian is focused on addressing what she calls “healthy fragmentation.” In the early days of ad tech, fragmentation was an evil made necessary by the breakneck pace of VC-fueled innovation. No longer.   “We don’t see any one third…

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The Big Story: Consumer Protection Is Virginia Territory

<!– –> This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this stuff can be pretty dry unless you make a game out of it.  As you might know, Virginia’s Consumer Data Protection Act (CDPA) will likely soon become law. But how is it different from the EU’s General Data Protection Regulation (GDPR)? And where does it dovetail and differ from the California Consumer Privacy Act (CCPA) or the California Privacy Rights Act (CPRA)? The One And Only (TOAO) Allison…

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