Ad Exchange News Archives - How To Advertise

DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network

July 19, 2022 T. B. SmithAd Exchange News, alphabet, amazon, AutoZone, Best Buy, Department of Justice, Doha Mekki, Dollar General, Douyin, facebook, Facebook Shops, google, Google Shopping, Instacart, Jeremy King, Jonathan Kanter, Li Jiaqi, Lowe’s, Macy’s, Michaels, microsoft, New Oriental Education & Technology Group, news corp, petco, pinterest, Sephora, TikTok, Walmart, Yelp

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. No Compromise For Google Google’s reported deal to United States regulators as a quote to prevent an antitrust match was to spin off part of its advertisement company. That news obviously landed with a thud. The Department of Justice is poised to move… Continue reading »
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Take A Deep Breath And Consider The Benefits Of Google’s Topics API

February 1, 2022 T. B. SmithAd Exchange News, Data-Driven Thinking, Ebiquity, FLoC, google privacy sandbox, interest segments, Ruben Schreurs, Topics API

“Data-Driven Thinking”is composed by members of the media neighborhood and consists of fresh concepts on the digital transformation in media. Today’s column is composed by Ruben Schreurs, group chief item officer at Ebiquity. All aboard the”Topics API draws”bandwagon! Since the post by Vinay Goel, item director for the Privacy Sandbox, revealing … Continue reading » The post Take A Deep Breath And Consider The Benefits Of Google’s
Topics API appeared initiallyon AdExchanger. Really merely put, the Topics API will return up to…

Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

December 29, 2021 T. B. SmithAd Exchange News, amazon, Amazon advertising, Amazon Marketing Services, App Center, Apple iOS, Brian Dolan, CTV, dentsu, facebook, gdpr, google, Google Play, groupm, GSQi, Insider, Internet Policy Review, Marketing Brew, Meta, microsoft, Mike Shields, MIT Tech Review, Oath, publicis, The Information, verizon, WorkReduce, WPP, yahoo

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
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Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network

September 22, 2021 T. B. SmithAd Exchange News, ad network, AVOD, CTV, David Zaslav, discovery, Discovery Plus, Disney, Disney Plus, emcommerce, ESPN Plus, facebook, google, HBO Max, hulu, Paramount Plus, Roku, Shopify, Showtime, SnapChat, streaming, TikTok, ViacomCBS, WarnerMedia, Washington Post, Zeus

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV advertisement production and project management to the control panel of all Shopify merchants. The concept is to split into the $16.4 billion that medium-sized and little organizations invest… Continue reading »
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Amazon Advertisement Exec Jumps To Uber; Chrome Causing ‘Publisher Angst’

September 4, 2021 T. B. SmithAd Exchange News, ad tech, carolyn everson, google, Google Chrome, Instacart, Marketing models, search, SEO, Uber, Uber Eats, URL

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. They See Me Rollin’ Uber tapped previous Sizmek CEO and Amazon advertisement officer Mark Grether to lead its marketing organization, Business Insider reports. Poaching Grether is a huge offer for Uber as it stands an international marketing method. Uber’s advertisement income isn’t … Continue reading »
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Action Advertise Drive Energy Go | Royalty Free Music

January 7, 2020 T.B. SmithAd Exchange News, Advertising & Marketing, affiliate promotion, Bob Chapek, BuzzFeed, comcast, Complex, connected TV, Content marketing management, Content marketing ROI, Content ROI, CTV, CTV Fraud, CTV PMPs, CTV supply, Disney, DTC, FOX, internet marketing, inventory filtering, Jonah Peretti, Kroger, Kroger Precision Marketing, Managing content marketing, Marketing models, NBCUniversal, On TV and Video, online marketing, Paramount Plus, Retail Media, tracking system

[autovid_profit_transcript] Purchase ‘Standard’ YouTube or ‘Broadcast’ License and download music to get the proper usage rights to use in your videos and productions: https://audiojungle.net/item/go-indie-rock-upbeat-happy/19964301?s_rank=261 Driving pop rock tune, featuring guitar catchy guitar riffs and upbeat drums. Suitable for western videos, corporate videos, commercial or advert. Use in one end product, free or commercial. Most web uses. 10,000 copy limit for a downloaded or physical end product. No broadcast use. The total price includes the item price and a buyer fee. Licensing info: These songs may be used in YouTube videos…