Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign

Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign

A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins and terroir. Recommended articles

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Tetley Wants More Young People to Drink Tea

Tetley Wants More Young People to Drink Tea

Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share. Recommended articles

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Joe Jonas Moonlights as TV Weatherman, Predicts ‘Sunnier Times Ahead’ With Tanqueray

Joe Jonas Moonlights as TV Weatherman, Predicts ‘Sunnier Times Ahead’ With Tanqueray

Pop superstar Joe Jonas says that refreshing vibes are coming in from the west, and he predicts “delicious flavors will be picking up well into the afternoon and evening.” Recommended articles

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McDonald’s Taps BTS for Its Next Big Celebrity-Inspired Meal

McDonald’s Taps BTS for Its Next Big Celebrity-Inspired Meal

McDonald’s has its sights set on the next major celebrity-backed meal. In an attempt to recreate the smashing successes of last year’s partnerships with Travis Scott and J Balvin, the burger chain is turning to today’s biggest musical act: BTS. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Recommended articles

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Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy

Impossible Foods Declares ‘We Are Meat’ in First National Ad Campaign From Wieden+Kennedy

Impossible Foods, the Silicon Valley-based tech startup that’s seen explosive retail growth in the past year—with a leap from 150 grocery stores to 20,000—launches its first national ad campaign today with a message sure to rattle the cage of the Big Beef industry. Recommended articles

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Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

LONDON—There’s usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Recommended articles

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Wieden+Kennedy Takes the Title for Most Ads in Super Bowl 2021

Wieden+Kennedy Takes the Title for Most Ads in Super Bowl 2021

Pulling off one Super Bowl ad is a feat in itself. It often takes months, or even a full year, to coordinate some of these huge productions, as an ad creative recently chronicled. But some agencies manage to make not just one, but several. These Super Bowl superstars have usually done it before, which is why brands trust them with their biggest cargo of the year. Kyle O’Brien Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa. Recommended articles

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Survey Finds Only 23% of Super Bowl Partiers Plan to Order From Delivery Apps

Survey Finds Only 23% of Super Bowl Partiers Plan to Order From Delivery Apps

As first-time advertisers in Sunday’s Super Bowl LV, DoorDash and Uber Eats will have a chance to spread the gospel of food delivery apps to one of the biggest television audiences of the year. Recommended articles

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After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all—but they both just scored lead roles in DoorDash’s first-ever Super Bowl commercial.  Emmy Liederman Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.

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Carlsberg 0

Carlsberg 0.0 Charts All The Things You Can Do Better Sober—Like Parking a Spacecraft

After the excesses of the holidays, many people pledge to cut back on drinking as a New Year’s Resolution—which makes January a perfect time for Carlsberg to run an its first global ad for its alcohol free beer, Carlsberg 0.0. The spot, created by Grey Europe, features Danish actor Mads Mikkelsen (known for the TV series Hannibal and movies like Casino Royale and Doctor Strange). Employing dry humor, the ad follows Mikkelsen as he tells the viewer many of the things that can be done better when drinking alcohol-free beer: playing…

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