Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic Partnerships, ironSource Attribution is a key part of successfully scaling and optimizing user acquisition campaigns for the highest quality users. But there is no one-size-fits-all approach to attribution. Many apps set seven-day attribution windows, or the period of time in which a media partner can claim that a click or impression led to an install. For marketing channels focused on…
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