As a modern hotel business, keeping your doors open
means staying open to opportunity. Like getting to grips with
Social Media Marketing. Welcome to Part 2 in our
3-part series. Today, we focus on Instagram. Setting up your hotel's
Instagram page is similar to Facebook – after all,
they're both owned by Meta. Instagram has more than
one billion monthly active users. No other platform is
more popular for sharing travel-related
images and videos. It's a great chance to show
off your own property and destination content, and
connect with potential guests. Not to mention encourage
direct bookings. Now, let's look at our top 10
tips for marketing your hotel on Instagram. Always use hashtags – they'll
get you 12.6% more engagement.
Set location tags – they'll
boost your engagement by up to 79%. Creates spaces in your hotel
for selfies or photo opportunities. Work with travel influencers:
they're huge on Instagram. Encourage guests and
influencers to use your own branded hashtag, so you
can easily track the conversation. Post quality content, which should
include beautiful pics and videos. Know your audience: Instagram's algorithm will favour
posts if they're relevant. Variety is the spice of life: change this up and
keep your posts fresh. Highlight your hotel and
the area's best features. Always reshare
guest-generated content. Armed with those 10 tips, you're set up for Instagram
marketing success. But also try and use these
10 bits of general social media advice… Share interesting bits of
trivia or history about your hotel or the area. Survey your guests and ask
for permission to use the results. Share stand out guest reviews. Run competitions to build
excitement and increase sharing. Don't forget that everyone
loves a promo or special offer. Work with bloggers to
increase your reach. Create discussion by asking
for comments and opinions. Collaborate with local businesses
to enrich your content.
Create enticing offers on your
own and with local partners. Be a local source of
news and information. And remember, SiteMinder is always on call for
any hotel marketing advice or help. Stay open to opportunity
and good luck!.