White Castle has a thing for hijacking holiday staples. This Thanksgiving, the fast-food chain played up its classic stuffing recipe, which was first born in 1991 when, allegedly, a woman “accidentally” stuffed her bird with a pack of sliders.
But disrupting Thanksgiving dinner wasn’t enough, so White Castle is back for Christmas. In ‘Twas the Night Before Craveness, viewers witness a more emotional side of narrator, actor and apparent mini burger enthusiast Richard Dreyfuss, who gets pretty choked up while reading words like, “The counters were clean and the people were home, but one single slider was left all alone.”
For every view of the campaign, White Castle has pledged to donate $1 (up to $25,000) to the National Restaurant Education Foundation. Fans are also encouraged to donate through a PayPal link in the video’s description.
“When I learned White Castle was doing something to help restaurant workers across the country, I wanted to be part of it,” said Dreyfuss in a statement. “The restaurant industry has been hit especially hard by the Covid-19 pandemic, and working with White Castle on this project is one way I can help some of the people who have experienced significant hardship this year.”
A slider-themed Christmas may be exactly what the people want—or at least Aubrey the Elf, who is wanted for hacking into White Castle’s Twitter account and demanding that a restaurant opens in the North Pole.
We’re not making a single baby Yoda toy ’til y’all give us a White Castle.????????????
— White Castle (@WhiteCastle) December 22, 2020