The following article contains a lot of easy-to-understand advice about Website marketing. You will find some useful techniques that can be quickly put to work for your business venture.Figure out different ways that you can advertise your website. Free or inexpensive ways to do so include commenting on blogs, hanging posters in local establishments, and making good use of social networking sites. There are many ways to get people to come to your site. You just need to use a bit of creativity.Add a squeeze page to your site to build your contact base. It encourages visitors to share their email address. To get the most information possible you can even offer them a gift in return for their e-mail address. This will help encourage them to share their information.Make sure your website’s tag defines the primary focus of your site. This tag will explain in a small blurb what your website is all about. An audience member will determine in a matter of seconds whether or not your website is worth their time based upon that tag. If your message is unclear or unappealing you will lose potential customers before they even view body of your site.Be aware of all of your competition. Find out what features your competitor’s site offers. This also can give you an idea of how much traffic they receive so you can compare your site to theirs.Keep an eye on competitors and their tactics, and react accordingly. Browse competitors’ sites to get ideas on marketing and advertising strategies, and then incorporate them into your own site.Try to minimize the use of AJAX and Flash so customers are not overwhelmed or bombarded with them on your site. Although it may look nice and add interactivity to your site, it doesn’t help search engines find your site at all. If you want to use Flash or Java script, integrate these elements in your page and use strong keywords to describe this content.When marketing your product, it is important that you have a FAQ. For any question or concern, provide thoughtful answers, and mention any products you sell which can offer a solution whenever possible. Work the questions around your products without making it seem that way.Keep detailed analytical information. Be it your sales, traffic, referrals or whatever, make sure you track everything you can. When you stockpile these stats, you can read them and deduce vital information about what’s working for you and what isn’t. If you need to improve something, you can find out which areas need improvement and how you can improve them.