MiQ Makes Series of Key Senior Global and EMEA Appointments to Spearhead Multi-Market Growth

• MiQ selects Candice Odhams as its very first Executive Vice President of Global Clients MiQ has likewise
• called Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North

London, UK, May 11th, 2021— MiQ, the leading worldwide programmatic media partner, today revealed that Candice Odhams has actually been called Executive Vice President, Global Clients. Mike Gray has actually likewise been selected Director of Client Partnerships, EMEA, previously Head of Client Strategy, and Rob Linton is now Commercial Director of MiQ North, previously Director of Key Accounts.

Odhams will be accountable for keeping MiQ’s continued effective collaborations with worldwide firms and brand names, along with cultivating brand-new ones, by assisting to resolve their distinct company difficulties through proficiency in information science, analytics and programmatic media.

Reporting to Richard Dunmall, President of the business, Odhams brings 14 years of experience leading company development and success for significant marketing innovation and media efficiency business. Most just recently, she was Managing Director at Wavemaker London, where she drove service development, customer management, and brand-new company efforts. Prior to signing up with Wavemaker, Odhams held a number of management functions within GroupM, as Vice President, Global Client Strategy at Xaxis, prior to being promoted to Managing Director, Global Client Solutions at GroupM’s Performance Media Group.

” I’ve long appreciated MiQ for their entrepreneurial and pioneering accomplishments in the programmatic area and am anticipating signing up with business to bring MiQ’s benefits to international customers and companies,” stated Odhams. “It’s amazing to be signing up with such a gifted worldwide group to assist our partners browse the yet opportunity-laden and progressively intricate landscape of addressable media.”

To even more show its dedication to its customer and partners’ objectives, MiQ has actually boosted its EMEA management with 2 essential consultations that fulfill the requirements of the progressing marketing community. Over the last 3 years, Gray has actually worked carefully with firms and customers to create tactical relationships with MiQ’s partners. The balance in between firm, customer, and media partners uses a sweet area for all included. This tripartite method enables acclaimed and ingenious work, of which Mike has actually led much of this success.

In the very same duration, the requirement to deal with a programmatic partner has actually grown due to the development of market needs and customer aspirations, such as in-housing. This has actually placed MiQ completely with its abilities to support throughout the intricacies of information, programmatic and skill, in addition to dealing with firms to match existing digital technique and execution.

Gray stated: “Of course, often customers wish to deal with us straight, however in equivalent procedures MiQ is advised as a relied on programmatic professional for customers to deal with by means of our firm partners,” commented Gray. “In both situations, we can use aid and specialist guidance. If you think everybody is in-housing, it’s ensured they’re at various phases and speaking with all their partners.”

Gray’s brand-new function shows an online marketer’s requirement to have a direct relationship that can scale throughout several nations and be centralised with one partner. Innovation is altering so quickly and customers– whether working straight with MiQ or in collaboration with firms– are eager for a value-adding programmatic and multi-platform partner, to assist them browse present and future obstacles, such as cookieless, omnichannel and measurement.

Linton has actually been with MiQ for nearly 9 years and has actually played an essential function in the development of its service beyond London, which now runs as a standalone local organization under Tom Hatton. His background in trading likewise places him completely to provide customers and partners the consultative and technical technique required to deal with the brand-new marketing landscape. With marketing invest set to increase by 15% in the UK in 2021, and with digital using up a high percentage of this development, Linton and the larger group are well positioned to support the UK’s digital centers and brand names beyond London that want to scale through programmatic and fulfill worldwide and domestic aspirations.

To find out more on MiQ, please check out: www.wearemiq.com

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About MiQ
We’re MiQ, a programmatic media partner for companies and online marketers. We link information from several sources to do fascinating, interesting, company analytical things for our customers. We’re specialists in information science, analytics and programmatic trading, and our group of individuals are constantly all set to respond and fix difficulties rapidly, to make certain you’re constantly investing your media financial investments on the ideal things in the best locations.

Headquartered in London, MiQ has workplaces throughout North America, Europe and Asia Pacific. We deal with the world’s leading media and brand names companies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were called 4th in The Sunday Times International Track 200 for 2019, the Fastest Growing Tech Company of the Year at the 2017 Stevie Awards, was granted Most Effective Use of Data at The Drum’s Digital Advertising Awards 2021 7, and has actually been called the very best media owner to deal with for the 2nd IPA Digital Media Owner Survey in a row. MiQ runs worldwide from 18 workplaces situated in North America, Europe and APAC.

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