- MiQ designates Candice Odhams as its very first Executive Vice President of Global Clients MiQ has likewise
- called Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North
London, UK, May 11th, 2021— MiQ, the leading worldwide programmatic media partner, today revealed that Candice Odhams has actually been called Executive Vice President, Global Clients. Mike Gray has actually likewise been designated Director of Client Partnerships, EMEA, previously Head of Client Strategy, and Rob Linton is now Commercial Director of MiQ North, previously Director of Key Accounts.
Odhams will be accountable for preserving MiQ’s continued effective collaborations with worldwide companies and brand names, in addition to cultivating brand-new ones, by assisting to fix their special organization difficulties through competence in information science, analytics and programmatic media.
Reporting to Richard Dunmall, President of the business, Odhams brings 14 years of experience leading organization development and success for significant marketing innovation and media efficiency business. Most just recently, she was Managing Director at Wavemaker London, where she drove service development, customer management, and brand-new organization efforts. Prior to signing up with Wavemaker, Odhams held numerous management functions within GroupM, as Vice President, Global Client Strategy at Xaxis, prior to being promoted to Managing Director, Global Client Solutions at GroupM’s Performance Media Group.
” I’ve long appreciated MiQ for their entrepreneurial and pioneering accomplishments in the programmatic area and am eagerly anticipating signing up with business to bring MiQ’s benefits to worldwide customers and firms,” stated Odhams. “It’s amazing to be signing up with such a gifted international group to assist our partners browse the yet opportunity-laden and significantly intricate landscape of addressable media.”
To even more show its dedication to its customer and partners’ objectives, MiQ has actually boosted its EMEA management with 2 crucial visits that satisfy the requirements of the progressing marketing environment. Over the last 3 years, Gray has actually worked carefully with firms and customers to create tactical relationships with MiQ’s partners. The balance in between company, customer, and media partners provides a sweet area for all included. This tripartite technique permits acclaimed and ingenious work, of which Mike has actually led much of this success.
In the exact same duration, the requirement to deal with a programmatic partner has actually grown due to the development of market needs and customer aspirations, such as in-housing. This has actually placed MiQ completely with its abilities to support throughout the intricacies of information, programmatic and skill, together with dealing with firms to match existing digital method and execution.
Gray stated: “Of course, in some cases customers wish to deal with us straight, however in equivalent steps MiQ is advised as a relied on programmatic expert for customers to deal with through our company partners,” commented Gray. “In both situations, we can provide assistance and specialist recommendations. If you think everybody is in-housing, it’s ensured they’re at various phases and speaking with all their partners.”
Gray’s brand-new function shows an online marketer’s requirement to have a direct relationship that can scale throughout several nations and be centralised with one partner. Innovation is altering so quickly and customers– whether working straight with MiQ or in collaboration with companies– are eager for a value-adding programmatic and multi-platform partner, to assist them browse existing and future difficulties, such as cookieless, omnichannel and measurement.
Linton has actually been with MiQ for practically 9 years and has actually played an essential function in the development of its organization beyond London, which now runs as a standalone local company under Tom Hatton. His background in trading likewise places him completely to use customers and partners the consultative and technical method required to deal with the brand-new marketing landscape. With marketing invest set to increase by 15% in the UK in 2021, and with digital using up a high percentage of this development, Linton and the larger group are well put to support the UK’s digital centers and brand names beyond London that want to scale through programmatic and fulfill worldwide and domestic aspirations.
To find out more on MiQ, please check out: www.wearemiq.com
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We’re MiQ, a programmatic media partner for companies and online marketers. We link information from numerous sources to do fascinating, amazing, company analytical things for our customers. We’re specialists in information science, analytics and programmatic trading, and our group of individuals are constantly prepared to respond and resolve obstacles rapidly, to ensure you’re constantly investing your media financial investments on the ideal things in the ideal locations.
Headquartered in London, MiQ has workplaces throughout North America, Europe and Asia Pacific. We deal with the world’s leading media and brand names firms such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were called 4th in The Sunday Times International Track 200 for 2019, the Fastest Growing Tech Company of the Year at the 2017 Stevie Awards, was granted Most Effective Use of Data at The Drum’s Digital Advertising Awards 2021 7, and has actually been called the very best media owner to deal with for the 2nd IPA Digital Media Owner Survey in a row. MiQ runs worldwide from 18 workplaces situated in North America, Europe and APAC.
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